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5 tips for LinkedIn’s new company pages

LinkedIn company pages have recently undergone a revamp.  According to LinkedIn, “Pages have been rebuilt from the ground up to make it easier for brands, institutions and organisations, from small businesses to large enterprises, to foster constructive conversations with LinkedIn’s community of more than 590 million members.” In fact, they’ve…
January 18, 2019
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Ask an expert

Struggling to find a new angle to promote for your business or maybe got a rather dry subject to write about?  One of the best ways to bring your article to life is to ask an expert. Getting an informed opinion can bring credibility to your writing, building trust with…
November 30, 2018
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The art of persuasion

Underpinning most website copy is the (sometimes not so subtle) attempt to persuade you into taking action – buy this, download that, pick up the phone, tell your friends. Copywriters have used psychology to influence the behaviour of readers for years. Far from being trickery, these psychological insights can improve…
November 14, 2018

The proof of the matter

Proofreading. I have to admit, it’s not much fun. Going over and over what you’ve written, looking for mistakes … Especially if you’ve been working on it for so long you can’t see the wood for the trees, or if you’re seriously pressed for time. But that doesn’t mean you…
October 18, 2018

How to write a bestseller

Thursday 4 October, nicknamed Super Thursday by Waterstones, marked UK publishing’s biggest day, with more than 500 books hitting the shelves. All are vying for that stocking-filler space on Christmas morning, and around 63m books will be sold in the UK between now and December 25. That’s a third of…
October 5, 2018
#WordsMatternewspress coverage


The #WordsMatter campaign, launched today by the Peace Foundation, is calling on the media to be careful not to ‘glamorise’ terrorism with the words it uses. Terrorism survivors from across the United Kingdom are asking the press, media and those in public life to take a greater responsibility around how…
September 25, 2018
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A flair for reporting

How to relay your thought leadership or ideas in a discussion paper or White Paper Got plenty to say and need to share your ideas or thought leadership with a wider audience?  A blog or a website page are fine for short bursts of information but when you want to…
August 13, 2018