Printcopywriting

Need to write an urgent report?

The clock is ticking, and you’ve been tasked with producing an urgent report that needs to get a critical message out to your audience.  Why the urgency?  You may have left it until the last minute due to other work pressures (or good old procrastination). Or it may be urgent…
Lesley
May 16, 2019
how to bring your usp to lifecopywritingnewswebsite content

How to bring your USP to life

Struggling to know what to write for your website, brochure or pitch to help you win that crucial customer? You know you need a unique selling proposition (USP) that sets you apart from the crowd. The perfect strapline But what is it? Higher quality, a lower price, a better customer…
Lesley
April 30, 2019
news

Happy 10th Birthday to Editing Edge

Editing Edge is 10 today, and what an amazing decade we’ve had. Our clients have been a delight to work with, whether in a soaring City skyscraper with stunning views of St Paul’s, in a gleaming Highland distillery or in a wood turner’s workshop with oak shavings curling at our…
Lesley
March 27, 2019
coherence and consistency in copywritingbloggingcopywritingwebsiteContent is Kingwebsite content

Altogether now

Setting out to create content for a website or new copy for your brochures can be like herding cats. You may have to gather information from multiple sources, take into account the views of strong-minded department heads, combine existing collateral with fresh ideas and use all this to conjure up…
Lesley
March 27, 2019
repurpose your website copynewscopywriterwebsite content

Like getting your money’s worth?

Like getting your money’s worth?  You may recognise this as an advertising slogan from a rather famous fast food brand however the sentiment extends far beyond our burger-buying antics.  From buy-one-get-one-free bargains to sales discounts and cash back, we are suckers for a good deal. When you are investing in…
Lesley
March 5, 2019
linkedin profilecopywriter

5 tips for LinkedIn’s new company pages

LinkedIn company pages have recently undergone a revamp.  According to LinkedIn, “Pages have been rebuilt from the ground up to make it easier for brands, institutions and organisations, from small businesses to large enterprises, to foster constructive conversations with LinkedIn’s community of more than 590 million members.” In fact, they’ve…
Lesley
January 18, 2019
ask an expertbloggingcopywritingwebsitewebsite content

Ask an expert

Struggling to find a new angle to promote for your business or maybe got a rather dry subject to write about?  One of the best ways to bring your article to life is to ask an expert. Getting an informed opinion can bring credibility to your writing, building trust with…
Lesley
November 30, 2018
persuasive copycopywritingContent is Kingwebsite content

The art of persuasion

Underpinning most website copy is the (sometimes not so subtle) attempt to persuade you into taking action – buy this, download that, pick up the phone, tell your friends. Copywriters have used psychology to influence the behaviour of readers for years. Far from being trickery, these psychological insights can improve…
Lesley
November 14, 2018
proofreadingbloggingcopywritingnewsediting

The proof of the matter

Proofreading. I have to admit, it’s not much fun. Going over and over what you’ve written, looking for mistakes … Especially if you’ve been working on it for so long you can’t see the wood for the trees, or if you’re seriously pressed for time. But that doesn’t mean you…
Lesley
October 18, 2018