Business Services Copywriting
Whether you deal in the business-to-business environment or direct to consumer, it’s easy and tempting to write about what you like about your business. But don’t make the mistake of thinking it’s all about you … it’s about your clients.
Whether you’re an accountant, an executive coaching company or a financial consultant, business services copywriting needs to appeal immediately to your clients and get them to take the action you desire, whether that’s to buy now or get in touch via phone or email.
You need to see your business from your client’s point of view – why they should choose you – and what your can business do to make their life better. Above all else, you are dealing with humans not entities, so you need to speak in a tone of voice that appeals to them.
Business content needs to: