All Posts By

Lesley

6 lessons to liven up your LinkedIn profile

6 lessons to liven up your LinkedIn profile

LinkedIn remains one of the best ways to promote your personal brand, whether you are representing your own business, a corporate or charity, or job seeking.  (HubSpot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter). Just as you consider your clothes and appearance when…
Lesley
January 29, 2020
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13 ways a website winds me up

As someone who spends a large chunk of their time either creating copy for websites or researching online, I’m in the perfect position to comment on what I find most annoying about websites I visit. Here are the top 13 things any website owner should check to minimise frustration: 1.    …
Lesley
January 17, 2020
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Create an authentic (and cheap) Christmas message

In the battle of the 2019 Christmas adverts, one clear winner has come through. With the likes of John Lewis, Sainsburys and Amazon vying for a place in our hearts and wallets, budgets for Christmas adverts run into millions.  Last year, John Lewis was said to have spent around £8m…
Lesley
December 6, 2019
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How to write a tender

Faced with a hefty invitation to tender and a looming deadline? The process of creating a tender document can be daunting.  When you are pinning your hopes on this crucial next win, anxiety can quickly mount and the instinct is to jump in and throw everything at each question. Stop,…
Lesley
December 2, 2019
long form contentWebsitesbloggingcopywritingwebsite content

The long and the short of it

Why you should be creating long-form content on your website I often bang on about less is more when it comes to content writing. What I’m about to write doesn’t dispel the keep-it-simple approach. I’m a firm believer in getting to the point and ruthless editing.  However, there is a…
Lesley
November 6, 2019