All Posts By

Lesley

property copywritingWebsitescopywritingawards

Copywriting for the property market

©Paul Raftery When I say I write copy for the property market, it’s a bit of a sweeping statement because the variety is huge. I’ve written copy on behalf of estate agents, architects, surveyors and property developers. And I’ve created content for their websites, brochures, sales letters, blogs and award…
Lesley
November 30, 2020
2020 word of the year lockdownnewsContent is King

The 2020 word of the year is…

Collins Dictionary have announced their top 10 words of 2020. Don’t cheat and scroll down, but I bet you can guess at least half of them. Top marks if you included lockdown – the Collins 2020 word of the year. Helen Newstead, language content consultant at Collins, explained: “We have…
Lesley
November 10, 2020
ethical communicationcopywriting

Winning over younger hearts and minds

How ethical communication plays a critical role in reaching the younger generation Generation Z are a crucial demographic but they can be hard to win over. If corporates want to tap into the lucrative youth/family market, their communication can’t just be about selling. Rather than patronise, preach or simply fail…
Lesley
October 8, 2020
get new clientscopywritingwebsitenewsContent is King

OMG it’s September

OMG it's September and we've really got to find some new clients NOW! We need to shake up our website, get some brilliant brochures done, get some proper strategy in place … Know the feeling? This year more than ever September marks the start of a new chapter for many…
Lesley
September 10, 2020
editing edge videocopywritingwebsite content

Creating a punchy video script

The internet was made for videos.  As the latest figures tell us: 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot) Users view more than 1 billion hours of video each day on YouTube. (YouTube) 81% of businesses use video as a marketing…
Lesley
August 17, 2020