Archives by: Lesley

5 ways to improve your LinkedIn company profile

LinkedIn company pages have just undergone a revamp.  According to LinkedIn,
“Pages have been rebuilt from the ground up to make it easier for brands, institutions and organisations, from small businesses to large enterprises, to foster
…
January 18, 2019 by Lesley
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What will you be writing in 2019?

Once the Christmas rush is out of the way, the end of year is the perfect time to plan your content marketing strategy for the next 12 months. Of course, I might be jumping the gun…
December 10, 2018 by Lesley
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Ask an expert

Struggling to find a new angle to promote for your business or maybe got a rather dry subject to write about?  One of the best ways to bring your article to life is to ask an…
November 30, 2018 by Lesley
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The art of persuasion

Underpinning most website copy is the (sometimes not so subtle) attempt to persuade you into taking action – buy this, download that, pick up the phone, tell your friends. Copywriters have used psychology to influence the…
November 14, 2018 by Lesley
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The proof of the matter

1.     Bottoms up

To check spelling, punctuation and grammar (rather than readability), start with the last sentence and work backwards. It gives your brain a fresh take on familiar content.

2.     Spelling

Check and double check:…
October 18, 2018 by Lesley
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How to write a bestseller

Thursday 4 October, nicknamed Super Thursday by Waterstones, marked UK publishing’s biggest day, with more than 500 books hitting the shelves. All are vying for that stocking-filler space on Christmas morning, and around 63m books will…
October 5, 2018 by Lesley
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