All Posts By

Lesley

copywriting for MATscopywritingcopywriterawards

Copywriting for Academies and Multi Academy Trusts

Since their launch in 2010, academies have radically changed the educational landscape in England, now accounting for 77% of secondary schools. If you are running an academy or Multi-Academy Trust (MAT), you will know the pressures of being a commercially focused enterprise with complex stakeholders (from sponsors to the board, parents,…
Lesley
April 7, 2021
business recovery after covidcopywriting

Business recovery after Covid

Every business affected by COVID over the last twelve months will tell you a different story.  Many are heartbreaking tales of closure, some have managed to muddle through, others have pivoted their offering, whilst some have seized the opportunity to profit or even started a new business venture. For those…
Lesley
March 10, 2021
property copywritingWebsitescopywritingawards

Copywriting for the property market

©Paul Raftery When I say I write copy for the property market, it’s a bit of a sweeping statement because the variety is huge. I’ve written copy on behalf of estate agents, architects, surveyors and property developers. And I’ve created content for their websites, brochures, sales letters, blogs and award…
Lesley
November 30, 2020
2020 word of the year lockdownnewsContent is King

The 2020 word of the year is…

Collins Dictionary have announced their top 10 words of 2020. Don’t cheat and scroll down, but I bet you can guess at least half of them. Top marks if you included lockdown – the Collins 2020 word of the year. Helen Newstead, language content consultant at Collins, explained: “We have…
Lesley
November 10, 2020
ethical communicationcopywriting

Winning over younger hearts and minds

How ethical communication plays a critical role in reaching the younger generation Generation Z are a crucial demographic but they can be hard to win over. If corporates want to tap into the lucrative youth/family market, their communication can’t just be about selling. Rather than patronise, preach or simply fail…
Lesley
October 8, 2020