Archives by: Lesley
Superfluous words to cut from your content
Many of us are guilty of over-complicating our copy, whether through use of popular phrases, excessive words or laziness.
If you want to attract more readers, write in a way that’s easier for people to understand.…
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Topical blogging – timing is everything
In the digital era, where news spreads fast and fads come and go at lightning speed, your take or opinion on a topical issue needs to be relayed quickly before it becomes dated and worthless.
Your…
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It’s not about you – it’s about your client
If you are busy writing a critical sales pitch or producing new marketing material, it’s easy and tempting to write about what you like about your business. But don’t make the mistake of thinking it’s all…
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Need to write an urgent report?
The clock is ticking, and you’ve been tasked with producing an urgent report that needs to get a critical message out to your audience. Why the urgency? You may have left it until the last minute…
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How to bring your USP to life
Struggling to know what to write for your website, brochure or pitch to help you win that crucial customer?
You know you need a unique selling proposition (USP) that sets you apart from the crowd.
The
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Happy 10th Birthday to Editing Edge
Editing Edge is 10 today, and what an amazing decade we’ve had. Our clients have been a delight to work with, whether in a soaring City skyscraper with stunning views of St Paul’s, in a gleaming…
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Thinking like your customers. That's how we pinpoint your key message then find the perfect words to tell the world. Read more...
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