choice of wordsmedianews

From Mugwumps to word wizardry

What your choice of words says about you   Photo: Annika Haas The day of reckoning has finally arrived. All hail our new leader Boris. Whilst many may have had their fill of Brexit and political turmoil, having Boris as PM does present even more opportunity to deliver some good…
Lesley
July 25, 2019
superfluous wordscopywritingContent is King

Superfluous words to cut from your content

Many of us are guilty of overcomplicating our copy, whether through use of popular phrases, excessive words or laziness. If you want to attract more readers, write in a way that’s easier for people to understand. Here’s a guide to cutting out superfluous words and keeping your message on track.…
Lesley
July 22, 2019
copywriting

It’s not about you – it’s about your client

If you are busy writing a critical sales pitch or producing new marketing material, it’s easy and tempting to write about what you like about your business.  But don’t make the mistake of thinking it’s all about you … it’s about your clients. You have to work that bit harder…
Lesley
May 28, 2019
Printcopywriting

Need to write an urgent report?

The clock is ticking, and you’ve been tasked with producing an urgent report that needs to get a critical message out to your audience.  Why the urgency?  You may have left it until the last minute due to other work pressures (or good old procrastination). Or it may be urgent…
Lesley
May 16, 2019
how to bring your usp to lifecopywritingnewswebsite content

How to bring your USP to life

Struggling to know what to write for your website, brochure or pitch to help you win that crucial customer? You know you need a unique selling proposition (USP) that sets you apart from the crowd. The perfect strapline But what is it? Higher quality, a lower price, a better customer…
Lesley
April 30, 2019
news

Happy 10th Birthday to Editing Edge

Editing Edge is 10 today, and what an amazing decade we’ve had. Our clients have been a delight to work with, whether in a soaring City skyscraper with stunning views of St Paul’s, in a gleaming Highland distillery or in a wood turner’s workshop with oak shavings curling at our…
Lesley
March 27, 2019
coherence and consistency in copywritingbloggingcopywritingwebsiteContent is Kingwebsite content

Altogether now

Setting out to create content for a website or new copy for your brochures can be like herding cats. You may have to gather information from multiple sources, take into account the views of strong-minded department heads, combine existing collateral with fresh ideas and use all this to conjure up…
Lesley
March 27, 2019
repurpose your website copynewscopywriterwebsite content

Like getting your money’s worth?

Like getting your money’s worth?  You may recognise this as an advertising slogan from a rather famous fast food brand however the sentiment extends far beyond our burger-buying antics.  From buy-one-get-one-free bargains to sales discounts and cash back, we are suckers for a good deal. When you are investing in…
Lesley
March 5, 2019