Underpinning most website copy is the (sometimes not so subtle) attempt to persuade you into taking action – buy this, download that, pick up the phone, tell your friends.
Copywriters have used psychology to influence the…
1. Bottoms up
To check spelling, punctuation and grammar (rather than readability), start with the last sentence and work backwards. It gives your brain a fresh take on familiar content.
Check and double check:…
Thursday 4 October, nicknamed Super Thursday by Waterstones, marked UK publishing’s biggest day, with more than 500 books hitting the shelves.
All are vying for that stocking-filler space on Christmas morning, and around 63m books will…
Next time you create website content with the aim of getting more customers, try employing these 7 tactics to ensure site visitors find you then take the action you want.
1. Use keywords that reflect search
How to relay your thought leadership or ideas in a discussion paper or White Paper
Here’s are 4 tips for writing a report or White Paper, using some recent examples of our work.
1. Know your