Blog - Page 2 of 28 Copywriting Editing Edge Copywriters

Altogether now

Setting out to create content for a website or new copy for your brochures can be like herding cats. You may have to gather information from multiple sources, take into account the views of strong-minded department… Read more

Like getting your money’s worth?

Like getting your money’s worth?  You may recognise this as an advertising slogan from a rather famous fast food brand however the sentiment extends far beyond our burger-buying antics.  From buy-one-get-one-free bargains to sales discounts and… Read more

5 tips for LinkedIn’s new company pages

LinkedIn company pages have recently undergone a revamp.  According to LinkedIn,
“Pages have been rebuilt from the ground up to make it easier for brands, institutions and organisations, from small businesses to large enterprises, to foster
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What will you be writing in 2019?

Once the Christmas rush is out of the way, the end of year is the perfect time to plan your content marketing strategy for the next 12 months. Of course, I might be jumping the gun… Read more

Ask an expert

Struggling to find a new angle to promote for your business or maybe got a rather dry subject to write about?  One of the best ways to bring your article to life is to ask an… Read more

The art of persuasion

Underpinning most website copy is the (sometimes not so subtle) attempt to persuade you into taking action – buy this, download that, pick up the phone, tell your friends. Copywriters have used psychology to influence the… Read more
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