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Education Copywriting

Whether you are seeking to attract new students, showcase success, secure funding, win contracts or influence policy, we’ll create educational copy to enlighten, inspire and influence your audience.

Students, educators, businesses and policymakers – it isn’t enough to be a wordsmith when writing for this diverse set of stakeholders. You need:

  • to adapt your tone of voice for each audience you deal with
  • a head for facts
  • an ability to conduct in-depth research
  • a flair for deciphering information
  • to manage many stakeholders and the politics involved
  • to be able to write award-winning copy

My background in political journalism, my years of copywriting experience – writing commercial pieces alongside thought-leadership matters – and my track record of winning award entries all put me in a unique position when it comes to crafting copy for the education sector. I’m also a school governor, which offers some added insight!

At Editing Edge we have worked on education copywriting projects that couldn’t be more varied, from award nominations for an international schools group to reports on the role of Multi-Academy Trusts, from blogs on school funding to a poster advertising a chain of nurseries. We get to know how each organisation works by visiting, speaking to key staff, understanding its ethos and learning about the impact on students.

Our education copywriting services includes:

  • Website copywriting
  • Blog copywriting
  • White Paper writing
  • ebooks
  • Brochure / prospectus copywriting
  • Report writing
  • Case studies
  • Video script copywriting
  • Award entries

Case Studies

Here’s a flavour of some of our educational copywriting projects:

Blog Posts

Here’s a flavour of some of our educational blog posts:

copywriting for MATs

Copywriting for Academies and Multi Academy Trusts

Since their launch in 2010, academies have radically changed the educational landscape in England, now accounting for 77% of secondary schools. If you are running an academy or Multi-Academy Trust (MAT), you will know the pressures of being a commercially focused enterprise with complex stakeholders (from sponsors to the board, parents,...
education copywriting

A lesson in education copywriting

Beautifully crafted brochures espousing core values, state-of-the-art videos produced to capture the essence of the place, laborious funding applications, eye-catching websites, cleverly written adverts … the world of education today…

If you need some fresh and lively content to appeal to your diverse audiences, get in touch with us at Editing Edge to discuss your educational copywriting project.