Food Copywriting

From farm to fork, we’ve written a lot of copy for the food industry.  Our food clients cover the spectrum from growing and manufacturing to retail and restaurants and whilst the businesses and products may be diverse, we employ some common techniques to sell the business of food.

You need content that:

  • appeals to the senses
  • educates the reader
  • contains fascinating facts and figures
  • focuses on the benefits
  • proves your credibility
  • is backed up by testimonials
  • has clear messaging to help you achieve your end goal

Copywriting for the food or restaurant industry is also about not getting carried away with flavoursome fluffiness because there will always be a commercial bottom line.  Are you trying to sell more, persuade retailers to stock your product or convince investors that your revolutionary manufacturing process will streamline costs? We keep on track and make your message clear among all that deliciously detailed writing.

Our food copywriting services includes:

  • Website copywriting
  • Blog copywriting
  • White Paper writing
  • ebooks
  • Brochure / prospectus copywriting
  • Report writing
  • Case studies
  • Video script copywriting
  • Award entries

Case Studies

Here’s a flavour of some of our food copywriting projects:

Blog Posts

Here’s a flavour of some of our food blog posts:

food copywriting

Food for thought

9 tips for writing lip-smackingly good sales and marketing copy for the food industry From farm to fork, I’ve written a lot of copy for the food industry.  My food…

If you have a food copywriting project that you need help with, get in touch with us at Editing Edge.  We can work wonders with the driest of ingredients.