Category

copywriting

website copywriter BLBWebsitescopywritingwebsite content

From blank page to sparkly website

How we create website copy for our clients from scratch – Part 1 Your website matters when it comes to showcasing your business. Whether you are a complex corporate or a service-led SME without a store front, your website needs to give a great first impression and hone down all…
Lesley
September 18, 2019
feature article in a trade magazinePrintcopywriting

Trading places

How to get your story in a trade magazine   The missing words round in Have I Got News For You has featured some obscure magazines in its time, with the likes of Drain Trader, Potato Storage International and Poultry World. But whilst the trade journals may provide plenty of…
Lesley
August 15, 2019
superfluous wordscopywritingContent is King

Superfluous words to cut from your content

Many of us are guilty of overcomplicating our copy, whether through use of popular phrases, excessive words or laziness. If you want to attract more readers, write in a way that’s easier for people to understand. Here’s a guide to cutting out superfluous words and keeping your message on track.…
Lesley
July 22, 2019