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Writing for the healthcare industry

When we think about creating content for the health industry, trust, clarity and evidence are key. At Editing Edge, we’ve created copy for many health industry businesses and healthcare professionals, including website content, ghost-writing books and blogs. Our strategic approach – analysing clients’ audiences, their communications needs, strategic thinking, purpose…

LesleyApril 26, 2024

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5 reasons to hire a strategic copywriter

As mid-year rapidly approaches, is your marketing department overstretched and in need of a helping hand? Do you have deadlines approaching and need written materials produced or polished up to spread your message far and wide? Perhaps you need advice and support from an expert copywriter to supplement the business…

LesleyMarch 28, 2024

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Writing for the hospitality industry

Writing for the hospitality industry The hospitality industry has been facing remarkable obstacles – from Covid shutdowns to staff shortages, the ongoing cost-of-living crisis, recession, and climate change, which is increasingly front of mind for both the public and in industry conversations. Recent figures from AlixPartners and CGA/NielsenIQ showed, for…

LesleyFebruary 29, 2024

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Make 2024 a positive year – how showcasing your positive news is good for business

When January is a snowy slog, world news is grim and New Year Resolutions are already under strain, you can bring a little ray of sunshine to your customers and your staff by sharing what’s great about your business. Provide positivity No matter what industry you work in –…

LesleyJanuary 24, 2024

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How to connect with Gen Z

Knowing your target audience inside out is essential to any business, and defining their personas will go a long way in helping you connect with them. That is to say, their demographics, behaviours, ambitions, pain points, etc. One of the most significant audience groups to connect with are Generation Z,…

LesleyDecember 20, 2023

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Make 2024 a year of collaboration

Whether your company holds regular team meetings or uses collaboration software, such as Monday, Trello, or Microsoft Project, providing opportunities to brainstorm, share ideas and updates is essential to the success of any project. And, ultimately, for the success of any business. It’s what makes us so effective at Editing…

LesleyNovember 30, 2023

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