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Adapting your tone of voice during CovidWebsitesbloggingcopywritingnews

Adapting your tone of voice during Covid

The world has been on a rollercoaster of emotions over the past few months.  From ignorance and disbelief to fear and panic; empathy and caring to blaming and shaming; pessimism, optimism, resignation and rebellion, there’s little of the human spirit that hasn’t been on show during this pandemic. And throughout…
Lesley
June 4, 2020
newsletter writing tipscopywritingnews

Newsletters – keeping in touch with your clients

Now, more than ever, it’s important to keep in touch with your clients and customers. With the coronavirus lockdown they may not be in a position to buy from you (unless you are in a sector that has remained open for business) but don’t neglect that relationship you have built…
Lesley
April 20, 2020