Charity copywriting

We’ve worked with many charities, producing diverse copy from press releases, website copy, reports and accounts to gala dinner programmes.

Writing for a charity is a double-edged sword. There is always a fascinating story to tell, from the amazing work the charity does, to its inventive fundraising initiatives. The human angle is easy to find. But charities, like any other organisation, face real financial pressures.

Charity copywriting must work hard to be heard above all the noise. You need content that:

is well researched
is a well written story told from a human angle
persuades people to part with their money
engages the intended audience without patronising them or begging for donations
is upbeat, positive and enthusiastic
shows the difference the charity makes to its beneficiaries
supports, thanks and motivates staff and volunteers

At Editing Edge we have worked on charity copywriting projects that couldn’t be more varied. We have written copy that targets business leaders looking to develop their CSR strategy, we have showcased the latest scientific research breakthroughs and created press releases for local papers to encourage the public to take part in events. Whilst the audiences are diverse, our charity work is always based on clear, concise copywriting that is human in tone but with the attention to detail required.

Our charity copywriting services includes:

Website copywriting
Blog copywriting
White Paper writing
ebooks
Brochure / prospectus copywriting
Report writing
Case studies
Video script copywriting
Award entries

Case Studies

Here’s a flavour of some of our charity copywriting projects:

Blog Posts

Here’s a flavour of some of our charity blog posts:

The power of persuasion

Writing for a charity is a double-edged sword. There is always a fascinating story to tell, from the amazing work the charity does, to its inventive fundraising initiatives. The human…