Category

blogging

Adapting your tone of voice during CovidWebsitesbloggingcopywritingnews

Adapting your tone of voice during Covid

The world has been on a rollercoaster of emotions over the past few months.  From ignorance and disbelief to fear and panic; empathy and caring to blaming and shaming; pessimism, optimism, resignation and rebellion, there’s little of the human spirit that hasn’t been on show during this pandemic. And throughout…
Lesley
June 4, 2020
long form contentWebsitesbloggingcopywritingwebsite content

The long and the short of it

Why you should be creating long-form content on your website I often bang on about less is more when it comes to content writing. What I’m about to write doesn’t dispel the keep-it-simple approach. I’m a firm believer in getting to the point and ruthless editing.  However, there is a…
Lesley
November 6, 2019