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The do’s and don’ts of marketing your business in the lockdown

Why you should build up your business at this difficult time This latest lockdown has left businesses reeling. Many were hoping for brighter days at the start of 2021 with the vaccinations being rolled out, but right now it’s hard to find our spark. Yet rather than dwell on what…

LesleyJanuary 25, 2021

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5 ways to make sure your content and keywords are still relevant

If you are one of the lucky ones, your business may have remained unscathed over the last few months. But many companies have been through some tough challenges – complete drop off in demand, lack of supply, forced closure, increased costs and staffing issues, to name but a few. It…

LesleyJuly 15, 2020

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Adapting your tone of voice during Covid

The world has been on a rollercoaster of emotions over the past few months. From ignorance and disbelief to fear and panic; empathy and caring to blaming and shaming; pessimism, optimism, resignation and rebellion, there’s little of the human spirit that hasn’t been on show during this pandemic. And throughout…

LesleyJune 4, 2020

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Copywriting for creative and design industries

Working in the creative or design industries, much of your marketing relies on beautiful imagery. Websites, brochures, advertising and videos all illustrate the aesthetic qualities of your work, whether you are an artist, master craftsman, designer, architect or perhaps a stunning venue or cultural attraction. But whilst you may be…

LesleyFebruary 13, 2020

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The long and the short of it

Why you should be creating long-form content on your website I often bang on about less is more when it comes to content writing. What I’m about to write doesn’t dispel the keep-it-simple approach. I’m a firm believer in getting to the point and ruthless editing. However, there is a…

LesleyNovember 6, 2019

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Topical blogging – timing is everything

In the digital era, where news spreads fast and fads come and go at lightning speed, your take or opinion on a topical issue needs to be relayed quickly before it becomes dated and worthless. Your website blog is the perfect medium to provide in-the-moment, more newsworthy content. It enables…

LesleyJune 24, 2019

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