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Content is King

superfluous wordscopywritingContent is King

Superfluous words to cut from your content

Many of us are guilty of overcomplicating our copy, whether through use of popular phrases, excessive words or laziness. If you want to attract more readers, write in a way that’s easier for people to understand. Here’s a guide to cutting out superfluous words and keeping your message on track.…
Lesley
July 22, 2019
coherence and consistency in copywritingbloggingcopywritingwebsiteContent is Kingwebsite content

Altogether now

Setting out to create content for a website or new copy for your brochures can be like herding cats. You may have to gather information from multiple sources, take into account the views of strong-minded department heads, combine existing collateral with fresh ideas and use all this to conjure up…
Lesley
March 27, 2019
persuasive copycopywritingContent is Kingwebsite content

The art of persuasion

Underpinning most website copy is the (sometimes not so subtle) attempt to persuade you into taking action – buy this, download that, pick up the phone, tell your friends. Copywriters have used psychology to influence the behaviour of readers for years. Far from being trickery, these psychological insights can improve…
Lesley
November 14, 2018