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The Empowering Benefits of Thought Leadership

In the world of sport, there are a myriad of well-worn phrases that verge on platitudes, due to the frequency at which they are used. “Owzat!” “Referee!” “Caaaaatch it!” “Fancy a pint?” … Are amongst those (that can be repeated pre-watershed) that spring to mind almost immediately. Although not famous…

LesleyApril 15, 2025

copywriting video script

Compelling video scripts are more important than ever

It’s true: as 2025 steamrolls into its second quarter, the overwhelming emphasis on video content is undeniable, and the facts don’t lie. Video content was single-handedly responsible for 82% of all internet traffic, according to a recent survey. (Synthesia) Users are 52% more likely to share video content over any…

LesleyMarch 25, 2025

copywriting

Good Copy, Bad Copy – Strategies for Copywriting Success

Why do some brands shine while others go unnoticed? The answer -> Strategy. You can’t win without foundations. In this blog, we reveal strategies that we use to get brands pumping. Luckily the bad copy out there only makes good copy better. We just need to define what ‘good’ means…

LesleyFebruary 20, 2025

copywriting strategy

The knowledge paradox – Our overlooked communication barrier

Knowledge can be a real curse! Many businesses may never realise this. In fact, it is a major reason why so many businesses fail. Why, you may ask? The answer – people lose perspective. We need to recognise this communication barrier and use strategic copywriting to refine our brand communication.…

LesleyJanuary 7, 2025

copywriter copywriting

What Santa can teach us about communications

Ah, December — the time of twinkling lights, mince pies, and the collective realisation that another year has flown by. Here at Editing Edge, as we deck the halls (and our desks), we couldn’t help but notice that Santa himself is the ultimate communicator. Yes, the man in red has…

LesleyDecember 12, 2024

copywriting copywriter

Snakes and ladders: the brand positioning analogy

Knowing your place on the competitive ladder is crucial. Overstepping your position can mean biting off more than you can chew, while playing it safe can mean missed opportunity. Using the snakes and ladders analogy, we hope to help you better visualise and refine your brand positioning. Sure, life is…

LesleyDecember 3, 2024

copywriting copywriter

Why client feedback shapes our best work

Every successful business knows while quality products and services matter, it's the people who use them that truly drive success. Understanding what delights clients, what challenges they face, and what they need next isn't just good practice, it's essential for growth. This is where client feedback becomes invaluable. More than…

LesleyNovember 15, 2024

copywriting copywriter

The A to Z of copywriting for companies at the top of their game

The A to Z of copywriting A is all about the target audience. Matching your messaging to the mindset of your target audience will see your business thrive – whether it’s a playbook on climate change or an annual report for the space industry. B is for blogging. Blogs provide…

LesleyOctober 12, 2024

blogging website copywriter

The way forward is blogging

Have you considered the strategic value of a blog for your business? A blog is more than just a feature on a website – it is a critical component of a content-marketing strategy. It serves as a dynamic platform for sharing your latest developments, demonstrating your industry expertise and providing…

LesleyAugust 29, 2024

media news copywriter

Getting your message across in politics

As the General Election and upcoming US presidential election show, getting the right message across is fundamental to convincing voters. Yes, you’ll have party faithful likely to vote for you regardless, but the swing voters (the “median” or “marginal” voters in too-close-to-call constituencies or states) need convincing. Effective communication…

LesleyJuly 24, 2024

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