Once the Christmas rush is out of the way, the end of year is the perfect time to plan your content marketing strategy for the next 12 months.
Of course, I might be jumping the gun…
Underpinning most website copy is the (sometimes not so subtle) attempt to persuade you into taking action – buy this, download that, pick up the phone, tell your friends.
Copywriters have used psychology to influence the…
1. Bottoms up
To check spelling, punctuation and grammar (rather than readability), start with the last sentence and work backwards. It gives your brain a fresh take on familiar content.
Check and double check:…
Thursday 4 October, nicknamed Super Thursday by Waterstones, marked UK publishing’s biggest day, with more than 500 books hitting the shelves.
All are vying for that stocking-filler space on Christmas morning, and around 63m books will…