Adapting your tone of voice during CovidWebsitesbloggingcopywritingnews

Adapting your tone of voice during Covid

The world has been on a rollercoaster of emotions over the past few months.  From ignorance and disbelief to fear and panic; empathy and caring to blaming and shaming; pessimism, optimism, resignation and rebellion, there’s little of the human spirit that hasn’t been on show during this pandemic. And throughout…
Lesley
June 4, 2020
newsletter writing tipscopywritingnews

Newsletters – keeping in touch with your clients

Now, more than ever, it’s important to keep in touch with your clients and customers. With the coronavirus lockdown they may not be in a position to buy from you (unless you are in a sector that has remained open for business) but don’t neglect that relationship you have built…
Lesley
April 20, 2020
How to write a bestseller in the lockdownPrintBooksnews

How to write a bestseller in the lockdown

Whether you’ve been furloughed or have hours to fill because you’ve lost key business, the Coronavirus lockdown has left many of us with time on our hands and an opportunity to get creative. Writing a novel consistently tops the list of unrealised ambitions, alongside losing weight and drinking less.  So…
Lesley
April 7, 2020
6 lessons to liven up your LinkedIn profile

6 lessons to liven up your LinkedIn profile

LinkedIn remains one of the best ways to promote your personal brand, whether you are representing your own business, a corporate or charity, or job seeking.  (HubSpot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter). Just as you consider your clothes and appearance when…
Lesley
January 29, 2020
annoying websuteWebsiteswebsite designwebsite content

13 ways a website winds me up

As someone who spends a large chunk of their time either creating copy for websites or researching online, I’m in the perfect position to comment on what I find most annoying about websites I visit. Here are the top 13 things any website owner should check to minimise frustration: 1.    …
Lesley
January 17, 2020