Category

Websites

property copywritingWebsitescopywritingawards

Copywriting for the property market

©Paul Raftery When I say I write copy for the property market, it’s a bit of a sweeping statement because the variety is huge. I’ve written copy on behalf of estate agents, architects, surveyors and property developers. And I’ve created content for their websites, brochures, sales letters, blogs and award…
Lesley
November 30, 2020
Adapting your tone of voice during CovidWebsitesbloggingcopywritingnews

Adapting your tone of voice during Covid

The world has been on a rollercoaster of emotions over the past few months.  From ignorance and disbelief to fear and panic; empathy and caring to blaming and shaming; pessimism, optimism, resignation and rebellion, there’s little of the human spirit that hasn’t been on show during this pandemic. And throughout…
Lesley
June 4, 2020
annoying websuteWebsiteswebsite designwebsite content

13 ways a website winds me up

As someone who spends a large chunk of their time either creating copy for websites or researching online, I’m in the perfect position to comment on what I find most annoying about websites I visit. Here are the top 13 things any website owner should check to minimise frustration: 1.    …
Lesley
January 17, 2020
long form contentWebsitesbloggingcopywritingwebsite content

The long and the short of it

Why you should be creating long-form content on your website I often bang on about less is more when it comes to content writing. What I’m about to write doesn’t dispel the keep-it-simple approach. I’m a firm believer in getting to the point and ruthless editing.  However, there is a…
Lesley
November 6, 2019