Do you know the Series of Unfortunate Events books by American author Lemony Snicket? These brilliantly surreal children’s novels are masterpieces in the well-chosen word.
The art to drawing in an audience is telling a story. It’s something I’ve been doing recently in writing Queen’s Honours nominations for some very worthy people who are being put forward for OBEs and knighthoods. You may not know that Honours don’t always come floating down from the Palace…
I'm writing this blog as an exercise in creating website copy that is search-engine-friendly for place names. I want to show how you can blend the key phrases your customers are Googling into natural content.
Did you start blogging in a bubble of optimism then run out of steam? Finding new ideas for blogs doesn't have to be hard. Try these Top 10 blogging ideas:
'Keep it simple' is our mantra, good advice for clients and for ourselves. We were playing around with punchy PowerPoints with a client recently and came up with this example: We Are Editing Edge Click on the link and it will download a very short PowerPoint onto your desktop. We…
These are fantastic companies that are world leaders in their sectors, with great stories of achievement. They were stumped, however, when it came to filling out the daunting 30-page entry form. What they needed was a professional awards writer to tell their story in a compelling, focused way
I wonder if 'delighted' is getting a bit too overused. It's an easy, feelgood word to slip in to conversation, emails and our marketing, but perhaps it has become a cliché.
We've been looking at these one-page parallax sites as part of the copywriting brief for a new pharma website. We love the way they use simple text and dazzling visuals – a powerful combination!