Category

testimonials

testimonials

How to get testimonials on LinkedIn

Testimonials are a category of social proof. They highlight the positive experiences of existing customers and act as evidence of your expertise to your intended audience. In addition, they reinforce the claims you make because they directly relate back to personal experiences. To put it simply, testimonials are invaluable and…
Lesley
June 21, 2023
Winning copywritingcopywritingtestimonialscopywriter

How to write winning proposals

We wish we knew the secret to writing proposals that will guarantee you get the contract every time, but we can't. We can't, because you can never second-guess exactly what every potential client is looking for. As copywriters we can, however, give you a really good guide to some essentials,…
Lesley
July 31, 2014