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Why I’m not a lifeguard

By April 15, 2014April 27th, 2014No Comments

Do you know the Series of Unfortunate Events books by American author Lemony Snicket? These brilliantly surreal children’s novels are masterpieces in the well-chosen word.

The plots pit the unfortunate Baudelaire orphans against wicked Count Olaf as he tries to get his hands in their fortune. In one book, the three siblings rumble Olaf’s scheme because their Aunt Josephine’s supposed ‘suicide note’ is full of misplaced apostrophes, bad spelling and creaky syntax. Yet Aunt Josephine is a stickler for grammar.


Eats, Shoots and Leaves: a fantastic book

I recently heard Lynne Truss talking about how her bestselling Eats, Shoot and Leaves: A Zero Tolerance Approach to Punctuation had probably succeeded only in annoying people. A self-confessed apostrophe vigilante, she likes to take things to extremes.

Yes, pointing out punctuation mistakes and rotten typing could annoy people, but grammar matters in that image matters, and looking well-groomed matters. Not to everyone, certainly, but in business it may well matter to those you are trying to impress, i.e. your customers or clients. And who wants to look shoddy, anyway?

There’s more to life than grammar. In any piece of writing for a website, brochure or proposal, there’s weaving a compelling story and connecting with the reader. Bad English, however, can undermine everything.

If in doubt, if you’re not comfortable with grammar, punctuation and the like (and after all, I wouldn’t be comfortable, or safe, being a lifeguard, which is why I stick to what I’m good at, copywriting), it’s usually best to ask a professional to do the writing for you.

Hampshire copywriters

Editing Edge are Hampshire copywriters working all over the UK, from London to Manchester, Norfolk to Cardiff. We are based on the borders of West Sussex and Surrey, and travel wherever you need.

If you’d like to talk about grammar, storytelling and the whole point of all of this – engaging your customers or staff with lively, persuasive writing – give me a call today.


I’m Lesley Hussell and my job is to bring some copywriting magic to your business, so you sell more, inspire your staff or spread your message far and wide. You’ll want to know how I measure up against other copywriters you’re considering, and whether I’m good enough to be trusted with your brand. If you’re looking for quick wit, creative thinking and a flair for compelling content writing.