seasonal blogblogging

It’s that time of year again

Last year you missed Valentine’s Day… again. Mother’s Day, you didn't give it a second thought. Easter, you were far too busy to notice and as for Christmas … it’s too late to do anything now! I’m not talking about sending cards, flowers or chocolates to your loved ones. I’m…
Lesley
February 25, 2016
writing stylecopywritingcopywriter

You talkin’ to me?

Adjusting your writing style for your audience Who are you talking to when you’re putting together your marketing brochure or writing a piece for your website? Have you got a clear idea of who your target audience is for your business? Before you start any piece of writing, think: “Who…
Lesley
February 8, 2016
should i suse a freelance copywritercopywritingcopywriter

Should I use a freelance copywriter?

You need to write your latest brochure / website content / newsletter / press release / video script (delete as appropriate) and you are facing the question: should I do it myself or bring in an expert? Why should you pay someone else to write about your company when, after…
Lesley
January 22, 2016
wriiting for the webcopywritingContent is King

Insider tips on writing for the web

As a journalist and a copywriter who’s been writing since long before the dawn of the internet, I’m often asked what tips I can give to write specifically for the web. Whether writing for the web or offline, one thing has remained timeless – well thought out, clear, skilfully written…
Lesley
December 10, 2015
writing copybloggingcopywritingnews

Are you sitting comfortably?

A lesson in how to think like your customer to create attention-grabbing copy. How do you go about writing copy that speaks directly to your customer and makes them take notice of what you are saying? We are all busy people and with an abundance of messages out there, both…
Lesley
November 4, 2015
the power of wordsnewscopywriter

Thatcher’s assassin and the power of words

Reading this weekend’s obituaries of Geoffrey Howe it is clear how he will be remembered best ­– as “Thatcher’s assassin.” Once Margaret Thatcher’s close Cabinet ally, he turned on her in a resignation speech famous for its deadly venom. I was a political editor at Westminster in 1990, and I…
Lesley
October 12, 2015
award writing tipsawards

Only one chance to shine? Make every word count

What do a pig, a Tokyo townhouse and a kidnap plot have in common? It may sound like the opening line of some obscure joke but for the last few weeks I’ve been living and breathing these three concepts whilst completing three entries for the Queen’s Award for Enterprise, the…
Lesley
October 9, 2015