All Posts By

Lesley

day in the lifewebsite contentblogging

A Day in the Life

Whose story can you tell to boost your business? It can be a real chore to write regular news updates on a business website … coming up with fresh ideas, keeping the momentum going and finding the time to do it. Despite knowing the benefit of regular website updates (from…
Lesley
May 26, 2016
diy copywritingcopywriting

The perils of DIY copywriting

DIY – a word synonymous with wonky shelves and half-finished decorating.  An enthusiastic amateur who thinks they are saving money and delights (or curses more likely) in the task at hand but, perhaps when that job is never quite finished or good enough, wishes they’d called in the professional. Copywriting…
Lesley
April 6, 2016
linkedin profile

How to write a better Linkedin Profile

A copywriter’s guide to creating an engaging LinkedIn summary LinkedIn is the perfect platform to find and engage with potential clients, suppliers, employees and employers. You get to know what that person is about – where they work, what they have done in their career, their opinions and ideas. And…
Lesley
March 14, 2016
seasonal blogblogging

It’s that time of year again

Last year you missed Valentine’s Day… again. Mother’s Day, you didn't give it a second thought. Easter, you were far too busy to notice and as for Christmas … it’s too late to do anything now! I’m not talking about sending cards, flowers or chocolates to your loved ones. I’m…
Lesley
February 25, 2016
writing stylecopywritingcopywriter

You talkin’ to me?

Adjusting your writing style for your audience Who are you talking to when you’re putting together your marketing brochure or writing a piece for your website? Have you got a clear idea of who your target audience is for your business? Before you start any piece of writing, think: “Who…
Lesley
February 8, 2016