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Lesley

questions to ask copywritercopywritingcopywriter

9 questions to ask when choosing a copywriter

You’ve already made the brilliant decision to use a copywriter (haven’t you?? If not, read this first). Now, how do you get the most out of your investment by choosing a copywriter who will bring some whizz to your website or pizzazz to your press release? There are plenty of…
Lesley
January 25, 2017
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What Trump can teach us – really!

  In just a few days’ time (at the time of writing) the new leader of the free world is about to take his seat (assuming the FBI, CIA, Russian security or MI6 don’t unearth any more little surprises). You may think as a copywriter I’d be unlikely to look…
Lesley
January 16, 2017
how to tell a storycopywritingpress releasesnewsContent is King

How to tell a story

Storytelling is a powerful marketing tool.  Get it right and it can mean the difference between a new customer and simply being ignored. There’s nothing new about storytelling – we all enjoy a good tale – but when you’re trying to win that next bit of business it’s too easy…
Lesley
December 6, 2016
what is a copywriterUncategorizedcopywritingcopywriter

What is a copywriter?

It’s the real thing. The future’s Orange. Every little helps. Shoulda gone to ... Behind all these famous slogans is a great copywriter. But copywriters do more than come up with catchy taglines. So if you think you might need a copywriter but you’re not quite sure what they do,…
Lesley
November 2, 2016