The perils of DIY copywriting

By April 6, 2016April 11th, 2016No Comments

diy copywritingDIY – a word synonymous with wonky shelves and half-finished decorating.  An enthusiastic amateur who thinks they are saving money and delights (or curses more likely) in the task at hand but, perhaps when that job is never quite finished or good enough, wishes they’d called in the professional.

Copywriting is no different.  You may be creative, you may be good with the written word but when it comes to your own website or brochure, you can

  • struggle for ages by yourself chopping and changing, trying to get it perfect, putting it to one side, wracking your brains … and six months later you still haven’t got it up and running; or
  • call in a professional and have it live within a couple of weeks, bringing you new business and income. Six months later you can change it where it needs updating, ditch sections that you don’t want to pursue and make a bigger show of areas that are proving lucrative.

You (i.e. my client) might be a brilliant florist, energy supplier or estate agent, but that doesn’t make you brilliant at turning your thinking 180 degrees to see your business from your customer’s point of view, or a brilliant writer. I couldn’t do your job (just like you can’t do mine) but I can write about yours in a way that will make your customers see why they can’t do without you.

When it makes sense to use a copywriter

It’s not about the size or scale of the work ­– brochure, website, strapline or video script, a copywriter will bring in a fresh pair eyes and get the job done quickly.  We bring the 3Cs: clarity, conciseness and make it compelling.

We give you the freedom to get on with what you are good at and stop wasting valuable time and getting stressed over the right words to use.  Do you want to dither or start earning now?

Stop your DIY copy and hand it over to the copywriting experts.  Call us now on 01730 823366.


I’m Lesley Hussell and my job is to bring some copywriting magic to your business, so you sell more, inspire your staff or spread your message far and wide. You’ll want to know how I measure up against other copywriters you’re considering, and whether I’m good enough to be trusted with your brand. If you’re looking for quick wit, creative thinking and a flair for compelling content writing.