All Posts By

Lesley

writing copybloggingcopywritingnews

Are you sitting comfortably?

A lesson in how to think like your customer to create attention-grabbing copy. How do you go about writing copy that speaks directly to your customer and makes them take notice of what you are saying? We are all busy people and with an abundance of messages out there, both…
Lesley
November 4, 2015
the power of wordsnewscopywriter

Thatcher’s assassin and the power of words

Reading this weekend’s obituaries of Geoffrey Howe it is clear how he will be remembered best ­– as “Thatcher’s assassin.” Once Margaret Thatcher’s close Cabinet ally, he turned on her in a resignation speech famous for its deadly venom. I was a political editor at Westminster in 1990, and I…
Lesley
October 12, 2015
award writing tipsawards

Only one chance to shine? Make every word count

What do a pig, a Tokyo townhouse and a kidnap plot have in common? It may sound like the opening line of some obscure joke but for the last few weeks I’ve been living and breathing these three concepts whilst completing three entries for the Queen’s Award for Enterprise, the…
Lesley
October 9, 2015