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Lesley

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Happy 10th Birthday to Editing Edge

Editing Edge is 10 today, and what an amazing decade we’ve had. Our clients have been a delight to work with, whether in a soaring City skyscraper with stunning views of St Paul’s, in a gleaming Highland distillery or in a wood turner’s workshop with oak shavings curling at our…
Lesley
March 27, 2019
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Altogether now

Setting out to create content for a website or new copy for your brochures can be like herding cats. You may have to gather information from multiple sources, take into account the views of strong-minded department heads, combine existing collateral with fresh ideas and use all this to conjure up…
Lesley
March 27, 2019
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Like getting your money’s worth?

Like getting your money’s worth?  You may recognise this as an advertising slogan from a rather famous fast food brand however the sentiment extends far beyond our burger-buying antics.  From buy-one-get-one-free bargains to sales discounts and cash back, we are suckers for a good deal. When you are investing in…
Lesley
March 5, 2019
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5 tips for LinkedIn’s new company pages

LinkedIn company pages have recently undergone a revamp.  According to LinkedIn, “Pages have been rebuilt from the ground up to make it easier for brands, institutions and organisations, from small businesses to large enterprises, to foster constructive conversations with LinkedIn’s community of more than 590 million members.” In fact, they’ve…
Lesley
January 18, 2019
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Ask an expert

Struggling to find a new angle to promote for your business or maybe got a rather dry subject to write about?  One of the best ways to bring your article to life is to ask an expert. Getting an informed opinion can bring credibility to your writing, building trust with…
Lesley
November 30, 2018
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The art of persuasion

Underpinning most website copy is the (sometimes not so subtle) attempt to persuade you into taking action – buy this, download that, pick up the phone, tell your friends. Copywriters have used psychology to influence the behaviour of readers for years. Far from being trickery, these psychological insights can improve…
Lesley
November 14, 2018