All Posts By

Lesley

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The proof of the matter

Proofreading. I have to admit, it’s not much fun. Going over and over what you’ve written, looking for mistakes … Especially if you’ve been working on it for so long you can’t see the wood for the trees, or if you’re seriously pressed for time. But that doesn’t mean you…
Lesley
October 18, 2018
#WordsMatternewspress coverage

#WordsMatter

The #WordsMatter campaign, launched today by the Peace Foundation, is calling on the media to be careful not to ‘glamorise’ terrorism with the words it uses. Terrorism survivors from across the United Kingdom are asking the press, media and those in public life to take a greater responsibility around how…
Lesley
September 25, 2018
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A flair for reporting

How to relay your thought leadership or ideas in a discussion paper or White Paper Got plenty to say and need to share your ideas or thought leadership with a wider audience?  A blog or a website page are fine for short bursts of information but when you want to…
Lesley
August 13, 2018
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Confessions of a blogger

If you are familiar with any of my writing, you’ll know my mantra is to keep it human.  People buy from people.  They’d much rather read real-life stories than dry facts and figures any day.  This applies as much for business to business as the consumer market.  Don’t make the…
Lesley
June 8, 2018