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Lesley

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Confessions of a blogger

If you are familiar with any of my writing, you’ll know my mantra is to keep it human.  People buy from people.  They’d much rather read real-life stories than dry facts and figures any day.  This applies as much for business to business as the consumer market.  Don’t make the…
Lesley
June 8, 2018
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World Book Day – setting the tone

The media is all abuzz with World Book Day.  Trouble is, most of it seems to be centred around last-minute costume ideas for harassed infant school parents. Perhaps we should take a step back from the over-commercialisation and reclaim the day for the purpose it was created. In World Book…
Lesley
March 1, 2018
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Welcome to the world of robo-journalism

Designed by Freepik Robots are taking over the world, or so it would seem.  A recent report by the McKinsey Global Institute found that up to 800 million global workers will lose their jobs by 2030 and be replaced by automation. The report estimates that a third of the workforce…
Lesley
February 19, 2018