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Why do journalists make great copywriters?

You know how important it is to get your message across effectively (or you wouldn’t be reading this right now.) The bigger impact you make, the better you do business. Copywriters with a background in journalism are brilliantly positioned to help. Looking to my own experience, I’d say my success…

LesleyMarch 18, 2015

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What’s your story? How to write a press release

How to write a press release – or rather, how to prime a press release so it goes bang! I have put together a press release package to help you work out your best chance of getting publicity in the papers, magazines or online. You'll then need a press release…

LesleyNovember 26, 2014

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Words or pictures. Which are more important?

Copywriting for websites, brochures and blogs is all about words, isn’t it? Yes, finding the right words that spur potential customers to hire you is crucial. But pictures can be just as important. Research shows people are more likely to click on a page with a compelling image, because it…

LesleyJune 17, 2014

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Hampshire copywriters – hello, Google!

I'm writing this blog as an exercise in creating website copy that is search-engine-friendly for place names. I want to show how you can blend the key phrases your customers are Googling into natural content.

LesleyFebruary 15, 2014

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5 secrets to winning awards

These are fantastic companies that are world leaders in their sectors, with great stories of achievement. They were stumped, however, when it came to filling out the daunting 30-page entry form. What they needed was a professional awards writer to tell their story in a compelling, focused way

LesleyOctober 1, 2013

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Africa challenger in scorching climb

Teenager James Raftery and his 'fat dad' made it to the top of England's highest mountain in scorching conditions for a fundraising challenge on one of the hottest days of the year. James – backed by Editing Edge as our Cause of the Year – and 16-stone dad Paul took…

LesleyJuly 10, 2013

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