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What’s your story? How to write a press release

By November 26, 2014May 6th, 2020No Comments

How to write a press release – or rather, how to prime a press release so it goes bang!

I have put together a press release package to help you work out your best chance of getting publicity in the papers, magazines or online. You’ll then need a press release written in journalistic style so it is ready for an editor to use. (Get it wrong and your press release will go straight in the bin!)

What makes a good press release?


The press release process is broken down as follows:

1. What’s Your Story (one-hour Zoom/Skype meeting or phone call): £100 + VAT

  • We talk together to draw out your strengths and pinpoint what makes you different.
  • We determine your best news angles and what you have to offer.
  • We compile a list of up to 3 publications you might target.

2. Press Release and Follow-Up: £250 + VAT

After completing the What’s Your Story stage, I write a press release on a chosen subject, email it out and call recipients to push your case.

The press release would provide enough material for a newspaper, magazine or website to run an article of approx 500 words about you.

If they are interested in your story, they may re-write or cut down the press release to fit the space they have available, or they may call you for more details to do a bigger piece.

Follow-up is important as news desks receive dozens of press releases and are more likely to use a story if they are called and reminded about it.

Total cost: £350 + VAT

I must point out that coverage cannot be guaranteed but you will be in a position to maximise your chances.

Press release tips

For some press release tips to help you write a press release yourself, take a look at:

Write a good press release

For press releases in Hampshire, Surrey, Sussex and nationwide, please call Editing Edge.



I’m Lesley Hussell and my job is to bring some copywriting magic to your business, so you sell more, inspire your staff or spread your message far and wide. You’ll want to know how I measure up against other copywriters you’re considering, and whether I’m good enough to be trusted with your brand. If you’re looking for quick wit, creative thinking and a flair for compelling content writing.