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Food for thought

9 tips for writing lip-smackingly good sales and marketing copy for the food industry From farm to fork, I’ve written a lot of copy for the food industry.  My food clients cover the spectrum from growing and manufacturing to retail and restaurants and whilst the businesses and products may be…
Lesley
October 16, 2017
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A rather special weekend in Davos

I’ve recently returned from the highly prestigious Khoja Business Leaders’ Summit in Davos, Switzerland – a summit where the net worth of attendees was estimated at $15 billion. The landmark event was born out of the idea of connecting the global entrepreneurs, philanthropists and highest achievers from the Khoja community…
Lesley
September 25, 2017
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A Day in the Life – Lesley Hussell

I may have swapped the frenetic activity of Fleet Street for the beautiful Hampshire countryside but some things never change at the start of my working day.  The first thing I always do is check the news headlines. It’s an old habit from my life as a journalist, but also…
Lesley
March 15, 2017
copywritingnews

The art of simplicity

You’ve slaved hard over a piece of writing and taken care to eliminate the jargon only to be told by the boss or a kindly critic that you’ve dumbed it down too much ... and the writing needs to be more technical to show the world that you are the…
Lesley
February 28, 2017