Do you love to write for your website or business or is writing like having teeth pulled? Take my short quiz to discover if you are a Content King or Copywriting Cringe.
LesleyJune 28, 2018
Still stuck for inspiration for your latest blog? Tap into my years of copywriting online and in print, with the second part of my top content ideas. You can view ideas #1 to #10 here Fresh content ideas #11 to #20 Give your audience a reason to visit your blog…
LesleyMay 22, 2018
Stuck for inspiration for your latest blog? Ever had a day where the blank page stares bleakly back at you? We all know regular fresh content is a key ingredient for a successful website but sometimes the content ideas don’t flow freely. Let me give you a helping hand. Having…
LesleyMay 21, 2018
The media is all abuzz with World Book Day. Trouble is, most of it seems to be centred around last-minute costume ideas for harassed infant school parents. Perhaps we should take a step back from the over-commercialisation and reclaim the day for the purpose it was created. In World Book…
LesleyMarch 1, 2018
Designed by Freepik Robots are taking over the world, or so it would seem. A recent report by the McKinsey Global Institute found that up to 800 million global workers will lose their jobs by 2030 and be replaced by automation. The report estimates that a third of the workforce…
LesleyFebruary 19, 2018
You may have written the most engaging article for your target market – you’ve answered their burning questions and it reads beautifully, but if you don’t get your headline right, there’s a good chance your audience won’t bother to read any further. The headline is usually the first thing people…
LesleyJanuary 30, 2018
Top tips for writing technical copy We write copy for a wonderful array of clients, from tiny start-ups to global companies, spanning many industries. It’s fair to say that not all the topics we deal with are the most exciting to write about. Technical companies and products (on the face…
LesleyJanuary 11, 2018
Editing Edge will be closing from Wednesday 20 December until Wednesday 3 January. We wish all our clients and friends a Happy Christmas and sparkling 2018!
LesleyDecember 14, 2017
I just drove past a neighbour’s house and they were putting up their Christmas tree. It’s only 21 November. That’s got to be too soon? But like it or not we are already inundated with Christmas offers and adverts. If your business isn’t already shouting about Christmas, panic not –…
LesleyNovember 21, 2017
