Blog - Page 10 of 26 Copywriting Editing Edge Copywriters

You talkin’ to me?

Adjusting your writing style for your audience

Who are you talking to when you’re putting together your marketing brochure or writing a piece for your website? Have you got a clear idea of who your target… Read more

Should I use a freelance copywriter?

You need to write your latest brochure / website content / newsletter / press release / video script (delete as appropriate) and you are facing the question: should I do it myself or bring in… Read more

Insider tips on writing for the web

As a journalist and a copywriter who’s been writing since long before the dawn of the internet, I’m often asked what tips I can give to write specifically for the web.
Whether writing for the web… Read more

Are these the 11 most boring words in business?

Has malaise ever crept in when you’re jumping from one website to another in the quest to find the answer to your problems? You may have visited five sites but the same old words keep swimming… Read more

Are you sitting comfortably?

A lesson in how to think like your customer to create attention-grabbing copy.

How do you go about writing copy that speaks directly to your customer and makes them take notice of what you are saying? Read more

Thatcher’s assassin and the power of words

Reading this weekend’s obituaries of Geoffrey Howe it is clear how he will be remembered best ­– as “Thatcher’s assassin.” Once Margaret Thatcher’s close Cabinet ally, he turned on her in a resignation speech famous for… Read more
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