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A Day in the Life – Lesley Hussell

I may have swapped the frenetic activity of Fleet Street for the beautiful Hampshire countryside but some things never change at the start of my working day.  The first thing I always do is check the news headlines. It’s an old habit from my life as a journalist, but also…
Lesley
March 15, 2017
copywritingnews

The art of simplicity

You’ve slaved hard over a piece of writing and taken care to eliminate the jargon only to be told by the boss or a kindly critic that you’ve dumbed it down too much ... and the writing needs to be more technical to show the world that you are the…
Lesley
February 28, 2017
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This is my moment

Credit - ABC/Adam Taylor   The awards season is in full swing and while the papers will be full of celebrities in the latest designer gowns on red carpets, there’s also growing anticipation about what cutting political statement or faux pas the winners may come out with on the podium.…
Lesley
February 10, 2017
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9 questions to ask when choosing a copywriter

You’ve already made the brilliant decision to use a copywriter (haven’t you?? If not, read this first). Now, how do you get the most out of your investment by choosing a copywriter who will bring some whizz to your website or pizzazz to your press release? There are plenty of…
Lesley
January 25, 2017
medianewspress coverage

What Trump can teach us – really!

  In just a few days’ time (at the time of writing) the new leader of the free world is about to take his seat (assuming the FBI, CIA, Russian security or MI6 don’t unearth any more little surprises). You may think as a copywriter I’d be unlikely to look…
Lesley
January 16, 2017
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How to tell a story

Storytelling is a powerful marketing tool.  Get it right and it can mean the difference between a new customer and simply being ignored. There’s nothing new about storytelling – we all enjoy a good tale – but when you’re trying to win that next bit of business it’s too easy…
Lesley
December 6, 2016
what is a copywriterUncategorizedcopywritingcopywriter

What is a copywriter?

It’s the real thing. The future’s Orange. Every little helps. Shoulda gone to ... Behind all these famous slogans is a great copywriter. But copywriters do more than come up with catchy taglines. So if you think you might need a copywriter but you’re not quite sure what they do,…
Lesley
November 2, 2016