Blog - Page 10 of 27 Copywriting Editing Edge Copywriters

The perils of DIY copywriting

DIY – a word synonymous with wonky shelves and half-finished decorating.  An enthusiastic amateur who thinks they are saving money and delights (or curses more likely) in the task at hand but, perhaps when that job… Read more

How to write a better Linkedin Profile

A copywriter’s guide to creating an engaging Linkedin summary

Linkedin is the perfect platform to find and engage with potential clients, suppliers, employees and employers. You get to know what that person is about – where… Read more

It’s that time of year again

There’s huge potential for businesses to include seasonal events in their marketing plans and perhaps in ways that can be really creative if you put a bit of thought in. If you have a blog it’s… Read more

You talkin’ to me?

Adjusting your writing style for your audience

Who are you talking to when you’re putting together your marketing brochure or writing a piece for your website? Have you got a clear idea of who your target… Read more

Should I use a freelance copywriter?

You need to write your latest brochure / website content / newsletter / press release / video script (delete as appropriate) and you are facing the question: should I do it myself or bring in… Read more

Insider tips on writing for the web

As a journalist and a copywriter who’s been writing since long before the dawn of the internet, I’m often asked what tips I can give to write specifically for the web.
Whether writing for the web… Read more
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