I just drove past a neighbour’s house and they were putting up their Christmas tree. It’s only 21 November. That’s got to be too soon? But like it or not we are already inundated with Christmas offers and adverts.
If your business isn’t already shouting about Christmas, panic not – it’s not too late to jump on that bandwagon, or Santa’s sleigh. (We’ve got to get into the festive spirit after all).
If you have a blog on your website, why not drum up ideas for a seasonal take on your business that could lure in new customers?
My advice is to think how your business can help your customers over this hectic period. When writing, use real-life examples to help people grasp immediately how you can solve their problems.
Here are a few examples of Christmas copywriting to get your creative juices flowing:For a garden designer: ‘Love the look of Christmas lights in your garden? Tips on year-round feature lighting to make the most of your outdoor space.’
For an owner of a hair salon: ‘From desk to dance floor, how to fix a fantastic hairstyle in 5 minutes.’
For a family counsellor: ‘One-line tension busters to save your family Christmas.’
For a fitness coach: ‘How to enjoy Christmas and still lose weight.’
And professional photographers can suggest clients might like sparkling shots of the corporate Christmas party, staff pictures for their annual report, a portrait of the Chairman of the Board or coverage of an awards ceremony.
You don’t need the £7m budget of John Lewis to get into the Christmas spirit. Just a little bit of time and inspiration and you can be helping your customers ease their way through the festive season with your product or offering. That’s got to be the best present you can give them.