2017 word of the yearcopywritingnews

And the 2017 “Word of the Year” is..

Collins English Dictionary have just published their word of 2017 along with their top 10 shortlist. “Fake news” has topped the list after a 365% rise in use since 2016. It's already a bit of a cliché, in my opinion, but still topical as Donald Trump continues to make it his…
Lesley
November 10, 2017
food copywritingcopywritingnewswebsite content

Food for thought

9 tips for writing lip-smackingly good sales and marketing copy for the food industry From farm to fork, I’ve written a lot of copy for the food industry.  My food clients cover the spectrum from growing and manufacturing to retail and restaurants and whilst the businesses and products may be…
Lesley
October 16, 2017
davos summitcopywritingpress releasesnews

A rather special weekend in Davos

I’ve recently returned from the highly prestigious Khoja Business Leaders’ Summit in Davos, Switzerland – a summit where the net worth of attendees was estimated at $15 billion. The landmark event was born out of the idea of connecting the global entrepreneurs, philanthropists and highest achievers from the Khoja community…
Lesley
September 25, 2017
queens awardawards

100% record in the world’s toughest awards programme

Michael David BIS Digital © 2012 For the last few weeks I’ve been immersed in writing entries for the Queen’s Award for Enterprise, the world’s most prestigious business award. For the 2018 round, which has just deadlined, I’ve worked (as usual) with an eclectic mix of companies, including: one of…
Lesley
September 7, 2017
literary giftscopywriting

Where there’s a Will there’s a Way

I’m often struck by the power of words scattered through our homes, on everything from cushion covers to postcards, tea towels to mugs.  Mine is no exception, as you would expect from a writer. (If you are ever stuck for what to buy that special someone, literary gifts make a…
Lesley
August 9, 2017
wrong meaningcopywriting

The 10 worst copywriting mistakes

Ever read something that made you cringe and completely put you off the company behind it? If you want potential customers to stick around, it’s important to spend time making sure your copy hits the right note. Here are 10 crucial copywriting mistakes to avoid! 1.      Relying on spell checker…
Lesley
June 29, 2017
How do you put personality into your brand as well as showing your company at its very best? Look no further than your staff.Websiteswebsitewebsite content

Meet the Team

How do you put personality into your brand as well as showing your company at its very best? Look no further than your staff.  Staff profiles on your website About Us page are a great way to differentiate your company from the competition and engage with your customers. All too…
Lesley
June 7, 2017
questions your copywriter should askcopywritingcopywriter

Questions your copywriter should ask you

Passing your website or brochure copy over to a copywriter may be a great weight off your mind, but it’s important to make sure they have all the information they need. After all, you want content that will put your competition firmly in the shade. A copywriter needs to understand…
Lesley
May 15, 2017
charity copywritingcopywriting

The power of persuasion

or Coaxing out the Cash Designed by Freepik Writing for a charity is a double-edged sword.  There is always a fascinating story to tell, from the amazing work the charity does, to its inventive fundraising initiatives. The human angle is easy to find.  But charities, like any other organisation, face…
Lesley
April 20, 2017