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Content that’s fresh as a daisy – part 2

By May 22, 2018No Comments

blog ideas

Still stuck for inspiration for your latest blog?

Tap into my years of copywriting online and in print, with the second part of my top content ideas.

You can view ideas #1 to #10 here

Fresh content ideas #11 to #20

Give your audience a reason to visit your blog and keep coming back.  Demonstrate a knowledge of your products and industry and share with them useful insights that will educate and inspire them.

  1. Prevention and protection How to stop the worst occurring from an insider’s point of view. What your readers can do to stop security hacks, theft from their shop, stained carpets …
  2. Industry round up Profile products, entrepreneurs or organisations in your industry and do a round-up of “who’s doing what”.
  3. Time travel – Take them into the future. How will your reader’s life change (relevant to your industry) in the next five, ten, 20 years? As a separate feature, travel back in time. What happened in the past? How your product or industry has evolved – share nostalgia and bring your story to life.
  4. Spot and explain trends – Tell your readers what’s hot and why. Have there been new launches, new research or major market changes?
  5. Opposing opinions – Invite experts in your industry with opposing views and have them discuss it on your business blog.
  6. Be a tour guide – Offer your own “translation” advice for newbies to the industry or help eliminate the jargon. “What your accountant really means when they say [X]” for example.
  7. Local matters – Stories and advice on all things within your local or national market. Provide a local angle for your own company and talk specifically about your home town, country or continent in relation to your business.
  8. Journey abroad – The opposite of local matters. What’s happening in your industry around the world. What overseas developments might be new and exciting to your readers?
  9. League tables ­– Review the best (or worst) elements in your industry. Best furniture suppliers, best restaurants for families, best solicitors for small businesses …
  10. Industry calendar of events – Can you create a calendar full of events and activities that would be of interest to your readers? Maybe the best food or local farmer markets, a calendar for the social season or sporting events.


Get writing and add that vital fresh content to your website or newsletter.  And if you need more inspiration for your next blog, download our free Content is King guide – an easy-to-use practical workbook to help you write brilliant content.

I’m Lesley Hussell and my job is to bring some copywriting magic to your business, so you sell more, inspire your staff or spread your message far and wide. You’ll want to know how I measure up against other copywriters you’re considering, and whether I’m good enough to be trusted with your brand. If you’re looking for quick wit, creative thinking and a flair for compelling content writing.