Category

copywriting

long form contentWebsitesbloggingcopywritingwebsite content

The long and the short of it

Why you should be creating long-form content on your website I often bang on about less is more when it comes to content writing. What I’m about to write doesn’t dispel the keep-it-simple approach. I’m a firm believer in getting to the point and ruthless editing.  However, there is a…
Lesley
November 6, 2019
website copywriter BLBWebsitescopywritingwebsite content

From blank page to sparkly website

How we create website copy for our clients from scratch – Part 1 Your website matters when it comes to showcasing your business. Whether you are a complex corporate or a service-led SME without a store front, your website needs to give a great first impression and hone down all…
Lesley
September 18, 2019
feature article in a trade magazinePrintcopywriting

Trading places

How to get your story in a trade magazine   The missing words round in Have I Got News For You has featured some obscure magazines in its time, with the likes of Drain Trader, Potato Storage International and Poultry World. But whilst the trade journals may provide plenty of…
Lesley
August 15, 2019