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Our top tips for making the most of Q4

It’s incredible to believe that we are approaching the end of 2023. Q4 is nearly upon us and if you’re asking, “Where on earth has the time gone?”, well so are we! Don’t panic though! With some strategic planning there’s plenty of time to reach your audiences and impress your…

LesleyAugust 17, 2023

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Top 5 ways to showcase your success

Canny companies never miss a chance to shout about their success. You’ve done well, you’re proud of it, so share it with the world! Aside from websites and social media, there are many ways to highlight your work so that you only increase trust with current and prospective customers,…

LesleyJuly 26, 2023

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It’s all about the target audience

From industry leading companies to savvy start-ups, knowing your target audience inside out is a key fundamental to the success of any business. So, how well do you know your client? Can you think like them, talk like them, understand their needs and desires? In other words, can you walk…

LesleyMay 21, 2023

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Why short-form video is your future

In everyday life we all spend much time scrolling and swiping through social media, catching up with the world’s news, trends, updates, hot gossip and more! According to research by Sprout Social, videos are our favourite type of content. Would you agree? Well, the stats say it all. When it…

LesleyApril 20, 2023

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World Storytelling Day 2023

As World Storytelling Day approaches, Editing Edge’s Lesley Hussell shares with us her thoughts and experience of storytelling during her career as a journalist and copywriter. Lesley provides some very helpful insights into the power of great storytelling and also how storytelling plays a crucial role to showcase her clients’…

LesleyMarch 16, 2023

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Here’s why ChatGPT and Bard will never replace great human copywriting

Exciting but terrifying at the same time, the advancement in the technology of the chatbot is hitting the headlines. However, reviews and reports about the new and competing innovations ChatGPT and Bard have been somewhat sceptical. Who is in the game: This is an intensely competitive race to the…

LesleyFebruary 21, 2023

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