Category

copywriting

superfluous wordscopywritingContent is King

Superfluous words to cut from your content

Many of us are guilty of overcomplicating our copy, whether through use of popular phrases, excessive words or laziness. If you want to attract more readers, write in a way that’s easier for people to understand. Here’s a guide to cutting out superfluous words and keeping your message on track.…
Lesley
July 22, 2019
copywriting

It’s not about you – it’s about your client

If you are busy writing a critical sales pitch or producing new marketing material, it’s easy and tempting to write about what you like about your business.  But don’t make the mistake of thinking it’s all about you … it’s about your clients. You have to work that bit harder…
Lesley
May 28, 2019
Printcopywriting

Need to write an urgent report?

The clock is ticking, and you’ve been tasked with producing an urgent report that needs to get a critical message out to your audience.  Why the urgency?  You may have left it until the last minute due to other work pressures (or good old procrastination). Or it may be urgent…
Lesley
May 16, 2019
how to bring your usp to lifecopywritingnewswebsite content

How to bring your USP to life

Struggling to know what to write for your website, brochure or pitch to help you win that crucial customer? You know you need a unique selling proposition (USP) that sets you apart from the crowd. The perfect strapline But what is it? Higher quality, a lower price, a better customer…
Lesley
April 30, 2019