Category

copywriting

newsletter writing tipscopywritingnews

Newsletters – keeping in touch with your clients

Now, more than ever, it’s important to keep in touch with your clients and customers. With the coronavirus lockdown they may not be in a position to buy from you (unless you are in a sector that has remained open for business) but don’t neglect that relationship you have built…
Lesley
April 20, 2020
how to write a tendercopywritingnews

How to write a tender

Faced with a hefty invitation to tender and a looming deadline? The process of creating a tender document can be daunting.  When you are pinning your hopes on this crucial next win, anxiety can quickly mount and the instinct is to jump in and throw everything at each question. Stop,…
Lesley
December 2, 2019
long form contentWebsitesbloggingcopywritingwebsite content

The long and the short of it

Why you should be creating long-form content on your website I often bang on about less is more when it comes to content writing. What I’m about to write doesn’t dispel the keep-it-simple approach. I’m a firm believer in getting to the point and ruthless editing.  However, there is a…
Lesley
November 6, 2019