Category

blogging

long form contentWebsitesbloggingcopywritingwebsite content

The long and the short of it

Why you should be creating long-form content on your website I often bang on about less is more when it comes to content writing. What I’m about to write doesn’t dispel the keep-it-simple approach. I’m a firm believer in getting to the point and ruthless editing.  However, there is a…
Lesley
November 6, 2019
coherence and consistency in copywritingbloggingcopywritingwebsiteContent is Kingwebsite content

Altogether now

Setting out to create content for a website or new copy for your brochures can be like herding cats. You may have to gather information from multiple sources, take into account the views of strong-minded department heads, combine existing collateral with fresh ideas and use all this to conjure up…
Lesley
March 27, 2019
ask an expertwebsite contentbloggingcopywritingwebsite

Ask an expert

Struggling to find a new angle to promote for your business or maybe got a rather dry subject to write about?  One of the best ways to bring your article to life is to ask an expert. Getting an informed opinion can bring credibility to your writing, building trust with…
Lesley
November 30, 2018
proofreadingbloggingcopywritingnewsediting

The proof of the matter

Proofreading. I have to admit, it’s not much fun. Going over and over what you’ve written, looking for mistakes … Especially if you’ve been working on it for so long you can’t see the wood for the trees, or if you’re seriously pressed for time. But that doesn’t mean you…
Lesley
October 18, 2018