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World Storytelling Day 2023 copywritingcopywriter

World Storytelling Day 2023

As World Storytelling Day approaches, Editing Edge’s Lesley Hussell shares with us her thoughts and experience of storytelling during her career as a journalist and copywriter. Lesley provides some very helpful insights into the power of great storytelling and also how storytelling plays a crucial role to showcase her clients’…
Lesley
March 16, 2023
Here’s why ChatGPT and Bard will never replace great human copywriting newscopywriterawardscopywriting

Here’s why ChatGPT and Bard will never replace great human copywriting

  Exciting but terrifying at the same time, the advancement in the technology of the chatbot is hitting the headlines. However, reviews and reports about the new and competing innovations ChatGPT and Bard have been somewhat sceptical. Who is in the game: This is an intensely competitive race to the…
Lesley
February 21, 2023