The Client

Waypoint Digital Marketing


During a challenging time for all businesses, Editing Edge’s Lesley Hussell first met Waypoint Digital Marketing founder Adam Richards between lockdowns in 2020. It was a meeting of minds – both professionally and personally – as the conversation ranged from the importance of great copywriting in marketing to a mutual love of cricket!

Waypoint Digital Marketing

Waypoint is an acclaimed marketing company based in Winchester. With an impressive track record the team specialises in marketing strategy, website performance, content development and lead generation.

At Editing Edge we have a very productive collaboration with Waypoint. It’s a powerful combination of their marketing genius and Lesley’s copywriting skills.

The Problem

Waypoint works with a variety of clients at the top of their game across a vast range of industries and expertise – from a stellar London garden designer to logistics for Amazon warehouses.

The agency wanted a communications expert to support the team, creating finely-tuned and unique copy and content for each client.

Some might see this as a challenge – juggling and producing specific content for multiple clients in differing industries. Also, clients’ needs vary enormously, from snappy blogs to in-depth eBooks.

The Answer

Lesley was delighted to step in and join Waypoint’s crew, finding the sheer range of projects exhilarating, with so much new to learn. It’s how Lesley loves to work and an environment she thrives in. 

To create unique copy she spends time building happy and productive relationships with every company, carrying out interviews and researching background to gain a full understanding of each project so she can write relevant and impactful content.


With Waypoint we’ve demonstrated how brilliant marketing and copywriting go hand in hand to reach target audiences. 

Showcase your company through compelling marketing copy.

Contact us at Editing Edge today.

The Result

Editing Edge works with Waypoint to produce regular content for six different client accounts.

Our work includes:

Project Snapshot

Alaster Anderson are planting experts. They work with high-end clients across London and the South to transform outdoor areas into beautifully designed and sustainable spaces.

For the past two years, Editing Edge has been working with Alaster Anderson ­– through their Planting Notes – to showcase their work, their team, expert insights, tips and news in the world of plants, gardens and nature.

Did you know…

  • 10 billion tonnes of carbon is stored in UK soils
  • 24% of Europe’s bumblebee species are now threatened with extinction, despite being worth a staggering £690 million per year to the UK economy (IUCN)
  • An estimated 8million m2 of artificial grass is sold for UK gardens every year

With 30 years of experience, Hi-Level Mezzanines is the leading mezzanine company in the UK, designing and installing structures for clients such as Amazon, Coca-Cola, JD Sports, Aston Martin and Tesco.

We work with Hi-Level to present their expertise and team in an approachable and engaging way through news items, days-in-the-life of their staff, how-to guides and much more!

Did you know…

  • In Amazon’s facility in Coventry there are nine miles of conveyor belts, while this rises to an astonishing 22 miles in an Amazon centre in Michigan
  • Steel is ‘the world’s most recycled material’ according to British Steel, which has a Low-Carbon Roadmap to deliver net zero steel by 2050