copywriting Archives - Page 8 of 21 - Copywriting Editing Edge Copywriters

copywriting Content is King copywriting workshop

Content is King workbook

Do you want to produce fantastic content for your website, brochures, reports, blogs and social media posts? If you are struggling for inspiration or not sure how to craft your words, don't sit staring at a blank screen any longer – our Content is King guide is here to…

LesleyAugust 27, 2019

Print copywriting

Trading places

How to get your story in a trade magazine The missing words round in Have I Got News For You has featured some obscure magazines in its time, with the likes of Drain Trader, Potato Storage International and Poultry World. But whilst the trade journals may provide plenty of…

LesleyAugust 15, 2019

copywriting copywriter

Find out what great copywriting can do for your business

Editing Edge is the thinking copywriting and content-writing company. We’re different, the only copywriters with 20 years’ Fleet Street experience whose first step is to think like your customer – then give them powerful reasons to choose you. We are totally reliable and with bags of creativity, we’ll make your…

LesleyJuly 27, 2019

copywriting Content is King

Superfluous words to cut from your content

Many of us are guilty of overcomplicating our copy, whether through use of popular phrases, excessive words or laziness. If you want to attract more readers, write in a way that’s easier for people to understand. Here’s a guide to cutting out superfluous words and keeping your message on track.…

LesleyJuly 22, 2019

blogging copywriting news website content

Topical blogging – timing is everything

In the digital era, where news spreads fast and fads come and go at lightning speed, your take or opinion on a topical issue needs to be relayed quickly before it becomes dated and worthless. Your website blog is the perfect medium to provide in-the-moment, more newsworthy content. It enables…

LesleyJune 24, 2019

copywriting

It’s not about you – it’s about your client

If you are busy writing a critical sales pitch or producing new marketing material, it’s easy and tempting to write about what you like about your business. But don’t make the mistake of thinking it’s all about you … it’s about your clients. You have to work that bit harder…

LesleyMay 28, 2019