copywriting Archives - Page 7 of 21 - Copywriting Editing Edge Copywriters

How to find a good copywriter by the way they research a story

If you are trying to choose a good copywriter to write for your business, a great tip is to look at their approach to research. The skill of a good copywriter extends far beyond writing. How research helps me tell your story In order to tell your story, whether creating…

LesleyMarch 13, 2020

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Copywriting for creative and design industries

Working in the creative or design industries, much of your marketing relies on beautiful imagery. Websites, brochures, advertising and videos all illustrate the aesthetic qualities of your work, whether you are an artist, master craftsman, designer, architect or perhaps a stunning venue or cultural attraction. But whilst you may be…

LesleyFebruary 13, 2020

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How to write a tender

Faced with a hefty invitation to tender and a looming deadline? The process of creating a tender document can be daunting. When you are pinning your hopes on this crucial next win, anxiety can quickly mount and the instinct is to jump in and throw everything at each question. Stop,…

LesleyDecember 2, 2019

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The long and the short of it

Why you should be creating long-form content on your website I often bang on about less is more when it comes to content writing. What I’m about to write doesn’t dispel the keep-it-simple approach. I’m a firm believer in getting to the point and ruthless editing. However, there is a…

LesleyNovember 6, 2019

Websites copywriting website content

Giving your website extra sparkle

How we create website copy for our clients from scratch – Part 2 This is the second part of our guide to creating website copy that sparkles. (If you missed Part 1 with insider tips on understanding your target audience and being clear with your goals, you can read it…

LesleySeptember 18, 2019

website content Websites copywriting

From blank page to sparkly website

How we create website copy for our clients from scratch – Part 1 Your website matters when it comes to showcasing your business. Whether you are a complex corporate or a service-led SME without a store front, your website needs to give a great first impression and hone down all…