Category

copywriting

christmas copywritingcopywritingnewswebsite content

Give the perfect Christmas present

I just drove past a neighbour’s house and they were putting up their Christmas tree. It’s only 21 November.  That’s got to be too soon? But like it or not we are already inundated with Christmas offers and adverts. If your business isn’t already shouting about Christmas, panic not –…
Lesley
November 21, 2017
2017 word of the yearnewscopywriting

And the 2017 “Word of the Year” is..

Collins English Dictionary have just published their word of 2017 along with their top 10 shortlist. “Fake news” has topped the list after a 365% rise in use since 2016. It's already a bit of a cliché, in my opinion, but still topical as Donald Trump continues to make it his…
Lesley
November 10, 2017
food copywritingcopywritingnewswebsite content

Food for thought

9 tips for writing lip-smackingly good sales and marketing copy for the food industry From farm to fork, I’ve written a lot of copy for the food industry.  My food clients cover the spectrum from growing and manufacturing to retail and restaurants and whilst the businesses and products may be…
Lesley
October 16, 2017
davos summitcopywritingpress releasesnews

A rather special weekend in Davos

I’ve recently returned from the highly prestigious Khoja Business Leaders’ Summit in Davos, Switzerland – a summit where the net worth of attendees was estimated at $15 billion. The landmark event was born out of the idea of connecting the global entrepreneurs, philanthropists and highest achievers from the Khoja community…
Lesley
September 25, 2017
literary giftscopywriting

Where there’s a Will there’s a Way

I’m often struck by the power of words scattered through our homes, on everything from cushion covers to postcards, tea towels to mugs.  Mine is no exception, as you would expect from a writer. (If you are ever stuck for what to buy that special someone, literary gifts make a…
Lesley
August 9, 2017
wrong meaningcopywriting

The 10 worst copywriting mistakes

Ever read something that made you cringe and completely put you off the company behind it? If you want potential customers to stick around, it’s important to spend time making sure your copy hits the right note. Here are 10 crucial copywriting mistakes to avoid! 1.      Relying on spell checker…
Lesley
June 29, 2017