Category

copywriting

questions your copywriter should askcopywritingcopywriter

Questions your copywriter should ask you

Passing your website or brochure copy over to a copywriter may be a great weight off your mind, but it’s important to make sure they have all the information they need. After all, you want content that will put your competition firmly in the shade. A copywriter needs to understand…
Lesley
May 15, 2017
charity copywritingcopywriting

The power of persuasion

or Coaxing out the Cash Designed by Freepik Writing for a charity is a double-edged sword.  There is always a fascinating story to tell, from the amazing work the charity does, to its inventive fundraising initiatives. The human angle is easy to find.  But charities, like any other organisation, face…
Lesley
April 20, 2017
copywritingnews

The art of simplicity

You’ve slaved hard over a piece of writing and taken care to eliminate the jargon only to be told by the boss or a kindly critic that you’ve dumbed it down too much ... and the writing needs to be more technical to show the world that you are the…
Lesley
February 28, 2017
speech writingcopywritingawards

This is my moment

Credit - ABC/Adam Taylor   The awards season is in full swing and while the papers will be full of celebrities in the latest designer gowns on red carpets, there’s also growing anticipation about what cutting political statement or faux pas the winners may come out with on the podium.…
Lesley
February 10, 2017
questions to ask copywritercopywritingcopywriter

9 questions to ask when choosing a copywriter

You’ve already made the brilliant decision to use a copywriter (haven’t you?? If not, read this first). Now, how do you get the most out of your investment by choosing a copywriter who will bring some whizz to your website or pizzazz to your press release? There are plenty of…
Lesley
January 25, 2017