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Food for thought food copywritingcopywritingnewswebsite content

Food for thought

9 tips for writing lip-smackingly good sales and marketing copy for the food industry From farm to fork, I’ve written a lot of copy for the food industry.  My food clients cover the spectrum from growing and manufacturing to retail and restaurants and whilst the businesses and products may be…
Lesley
October 16, 2017
The power of persuasion charity copywritingcopywriting

The power of persuasion

or Coaxing out the Cash Designed by Freepik Writing for a charity is a double-edged sword.  There is always a fascinating story to tell, from the amazing work the charity does, to its inventive fundraising initiatives. The human angle is easy to find.  But charities, like any other organisation, face…
Lesley
April 20, 2017