Category

copywriting

the perfect emailcopywritingcopywriter

Don’t delete me just yet…

How many times have you opened an email and it’s so long you can’t be bothered to read it? Another one just takes ten seconds, so that’s it, that’s the one you choose. Emails are an indelible part of our daily lives. In 2015, the number of emails sent and…
Lesley
September 29, 2016
travel copywritercopywritingcopywriter

Words to make travel dreams come true

Copywriting for the travel industry The travel industry is always great fun to write for, using evocative language to persuade people to make their travel dreams come true.  Whether it’s describing a luxurious trip of a lifetime or convincing them to buy travel insurance, there’s plenty of material to work…
Lesley
July 12, 2016
education copywritingcopywritingcopywriter

A lesson in education copywriting

Beautifully crafted brochures espousing core values, state-of-the-art videos produced to capture the essence of the place, laborious funding applications, eye-catching websites, cleverly written adverts … the world of education today is a far cry from the schools many of us attended. From nurseries to universities, the sector has an imperative…
Lesley
June 24, 2016