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Content is King

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The art of persuasion

Underpinning most website copy is the (sometimes not so subtle) attempt to persuade you into taking action – buy this, download that, pick up the phone, tell your friends. Copywriters have used psychology to influence the behaviour of readers for years. Far from being trickery, these psychological insights can improve…
Lesley
November 14, 2018
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Confessions of a blogger

If you are familiar with any of my writing, you’ll know my mantra is to keep it human.  People buy from people.  They’d much rather read real-life stories than dry facts and figures any day.  This applies as much for business to business as the consumer market.  Don’t make the…
Lesley
June 8, 2018
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How to tell a story

Storytelling is a powerful marketing tool.  Get it right and it can mean the difference between a new customer and simply being ignored. There’s nothing new about storytelling – we all enjoy a good tale – but when you’re trying to win that next bit of business it’s too easy…
Lesley
December 6, 2016