OMG it’s September and we’ve really got to find some new clients NOW! We need to shake up our website, get some brilliant brochures done, get some proper strategy in place …
Know the feeling? This year more than ever September marks the start of a new chapter for many of us. The children are finally back at school, summer is well and truly over and with the end of furlough in sight, there are major decisions to make about staffing, marketing and more critically, business survival.
Now you’ve got your feet back under the table, there’s that panic about where the next piece of business is going to come from.
Before you suffer that feeling of too little too late, the good news is that you can take action now to speed up those sales if you follow some simple advice from Editing Edge Copywriters.
Firstly revisit your website home page
- State very clearly what you actually do: if you unblock drains, isn’t that much punchier than a vague ‘bespoke wastewater solutions’?
- Include a feature quote from a happy customer: just 10 or 15 words of praise in bold or bigger type.
- Use an appealing photo of the end result of your service. For example if you’re selling water coolers, use a picture of bright-eyed pupils drinking water, not just the water cooler you sell to schools.
- Make sure your phone number is on the front page, nice and large. Customers need to be able to get hold of you now.
Quick fix to website done, start thinking about the longer term for sustained results.
Make sure your content and keywords are still relevant
It is very likely that the environment you are now trading in looks very different from its pre-COVID state. The way your customers search for your product or service online, the language and keywords they use, may have shifted. Find out how to make your content post-COVID relevant in my blog here.
Create regular blogs on your website
Give people reasons to keep coming back to your website. Blogs help you in multiple ways, from telling customers more about you and your products and services, to pushing your website up the search engine rankings so you get found more easily. For blog writing tips and ideas, download our Content is King Guide.
Video is increasingly being used by both B2C and B2B companies to reach their audience. With more time spent online since lockdown, the consumption of videos is skyrocketing. Need some inspiration and ideas to create a punchy video script? See my blog here.
And what about traditional print marketing in this new world?
Is now the right time to send out a sales letter?
You could take the approach that people won’t like receiving unnecessary mail in the present climate. But the flipside is that your letter might be one of the few that your prospective client receives and will be read. Whether you opt for an email or a sales letter, if, like many people, you are not confident you can conjure up the right words to make it work, this might be the perfect time to bring in a copywriter. If you would like to have a stab at it yourself, download our Content is King Guide and follow the 5 essentials for a sales letter/email.
And, of course, Editing Edge is here to help. We can offer a quick fix if it’s an emergency – such as revamping your website copy in a flash. And we’re here if you have longer-term plans for your sales and marketing.
What are you waiting for? Act now to catch those new clients. All you need do is give them unbeatable reasons to hire you.