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Writing for the healthcare industry

When we think about creating content for the health industry, trust, clarity and evidence are key. At Editing Edge, we’ve created copy for many health industry businesses and healthcare professionals, including website content, ghost-writing books and blogs. Our strategic approach – analysing clients’ audiences, their communications needs, strategic thinking, purpose…
Lesley
April 26, 2024
christmas messagemediapress coverage

Create an authentic (and cheap) Christmas message

In the battle of the 2019 Christmas adverts, one clear winner has come through. With the likes of John Lewis, Sainsburys and Amazon vying for a place in our hearts and wallets, budgets for Christmas adverts run into millions.  Last year, John Lewis was said to have spent around £8m…
Lesley
December 6, 2019
#WordsMatternewspress coverage

#WordsMatter

The #WordsMatter campaign, launched today by the Peace Foundation, is calling on the media to be careful not to ‘glamorise’ terrorism with the words it uses. Terrorism survivors from across the United Kingdom are asking the press, media and those in public life to take a greater responsibility around how…
Lesley
September 25, 2018
medianewspress coverage

What Trump can teach us – really!

  In just a few days’ time (at the time of writing) the new leader of the free world is about to take his seat (assuming the FBI, CIA, Russian security or MI6 don’t unearth any more little surprises). You may think as a copywriter I’d be unlikely to look…
Lesley
January 16, 2017