All Posts By

Lesley

editing edge videocopywritingwebsite content

Creating a punchy video script

The internet was made for videos.  As the latest figures tell us: 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot) Users view more than 1 billion hours of video each day on YouTube. (YouTube) 81% of businesses use video as a marketing…
Lesley
August 17, 2020
Adapting your tone of voice during CovidWebsitesbloggingcopywritingnews

Adapting your tone of voice during Covid

The world has been on a rollercoaster of emotions over the past few months.  From ignorance and disbelief to fear and panic; empathy and caring to blaming and shaming; pessimism, optimism, resignation and rebellion, there’s little of the human spirit that hasn’t been on show during this pandemic. And throughout…
Lesley
June 4, 2020
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Newsletters – keeping in touch with your clients

Now, more than ever, it’s important to keep in touch with your clients and customers. COVID, Brexit, supply chain issues - all have contributed to tumultuous market changes over the last couple of years.  Whether you are letting clients know you are open for business or are working hard to…
Lesley
April 20, 2020
How to write a bestseller in the lockdownPrintBooksnews

How to write a bestseller

Lockdown may be easing (we hope), but for many the COVID pandemic has made us rethink our priorities and, especially for those who've had more time due to furlough or change of circumstance, it has given us an opportunity to get creative. Writing a novel consistently tops the list of…
Lesley
April 7, 2020