All Posts By

Lesley

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Award-winning copywriting

Entering awards is not only a great opportunity to boost the profile of your business and increase credibility but also a fabulous moment to shine the light on a special individual – a team member, friend, or family member – who is doing something out of the ordinary. At Editing…
Lesley
January 12, 2023
copywritingcopywriter

The art of storytelling

  Storytelling has been used for centuries as a powerful means of educating, spreading news, and sharing messages. Most importantly, to inspire people! For your business, storytelling can be an impactful tool to reach and effectively engage with your target audience.   Storytelling and copywriting go hand-in-hand and at Editing…
Lesley
September 22, 2022
copywritingcopywriter

Why does messaging matter?

Connecting with your audience is perhaps more challenging than ever. As customers we have become increasingly demanding, and there is a growing need to gain trust through transparency. Therefore, messaging today is about far more than simply describing your product or your service. Instead, messaging is key to engaging with…
Lesley
July 14, 2022