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Business recovery after Covid

Every business affected by COVID over the last twelve months will tell you a different story. Many are heartbreaking tales of closure, some have managed to muddle through, others have pivoted their offering, whilst some have seized the opportunity to profit or even started a new business venture. For those…

LesleyMarch 10, 2021

copywriting news

Newsletters – keeping in touch with your clients

Now, more than ever, it’s important to keep in touch with your clients and customers. COVID, Brexit, supply chain issues - all have contributed to tumultuous market changes over the last couple of years. Whether you are letting clients know you are open for business or are working hard to…

LesleyApril 20, 2020

copywriting

It’s not about you – it’s about your client

If you are busy writing a critical sales pitch or producing new marketing material, it’s easy and tempting to write about what you like about your business. But don’t make the mistake of thinking it’s all about you … it’s about your clients. You have to work that bit harder…

LesleyMay 28, 2019

copywriter

5 tips for LinkedIn’s new company pages

LinkedIn company pages have recently undergone a revamp. According to LinkedIn, “Pages have been rebuilt from the ground up to make it easier for brands, institutions and organisations, from small businesses to large enterprises, to foster constructive conversations with LinkedIn’s community of more than 590 million members.” In fact, they’ve…

LesleyJanuary 18, 2019

copywriting

Mission improbable

When less really is more

LesleySeptember 22, 2016

Business Services

Business recovery after Covid

Newsletters – keeping in touch with your clients

It’s not about you – it’s about your client

5 tips for LinkedIn’s new company pages

Mission improbable

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