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copywriting

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It’s an omni shambles

Two phrases caught my attention this week and made me smile for their inventive use of words. The first was 'economic patriotism', dreamed up by a candidate in the French presidential election as a euphemism for paying higher taxes. How to make something bad sound something good.
Lesley
April 29, 2012
bloggingcopywritingwebsite

Tell a story (how to get an OBE)

The art to drawing in an audience is telling a story. It’s something I’ve been doing recently in writing Queen’s Honours nominations for some very worthy people who are being put forward for OBEs and knighthoods. You may not know that Honours don’t always come floating down from the Palace…
Lesley
March 31, 2012
bloggingcopywritingcopywriter

It’s the season for better blogs

Whoosh, there goes Valentine’s Day. Mother’s Day is storming up on the horizon with Easter steaming along behind it. Are you missing out on something? The shops execute super-swift changes to replace one seasonal display with the next. In fact at the moment Mothering Sunday gifts (Kath Kidston all round?)…
Lesley
February 28, 2012
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Just My Type

I’ve just finished reading Simon Garfield’s excellent book on fonts, called Just My Type. Ok, it might not sound that fascinating, but it was a real eye-opener. I’ve learned that Helvetica has taken over the world, that Comic Sans is the font most hated by designers and that there are…
Lesley
January 11, 2012