Your company’s annual report is your once-a-year chance to tell your story to the world.
The same message will be going out to a very wide audience – your customers, shareholders, Board and your staff, not to forget suppliers, lenders, regulators and the good old media.
Your annual report should be ...
How many times have you opened an email and it’s so long you can’t be bothered to read it?
Another one just takes ten seconds, so that’s it, that’s the one you choose.
Emails are an indelible part of our daily lives.
In 2015, the number of emails sent and received per ...
Copywriting for the travel industry
The travel industry is always great fun to write for, using evocative language to persuade people to make their travel dreams come true. Whether it’s describing a luxurious trip of a lifetime or convincing them to buy travel insurance, there’s plenty of material to work ...
Beautifully crafted brochures espousing core values, state-of-the-art videos produced to capture the essence of the place, laborious funding applications, eye-catching websites, cleverly written adverts … the world of education today is a far cry from the schools many of us attended.
From nurseries to universities, the sector has an imperative ...
Or how to turn dull words into something interesting!
Financial services and insurance – I’m not out to offend here but, let’s face it, it’s not something that sends shivers of excitement down many people. Through no fault of its own, the industry sells products that customers are either obliged ...
Adjusting your writing style for your audience
Who are you talking to when you’re putting together your marketing brochure or writing a piece for your website? Have you got a clear idea of who your target audience is for your business?
Before you start any piece of writing, think: “Who do ...