copywriter

Words or pictures. Which are more important?

Copywriting for websites, brochures and blogs is all about words, isn’t it? Yes, finding the right words that spur potential customers to hire you is crucial. But pictures can be just as important. Research shows people are more likely to click on a page with a compelling image, because it draws ... Read more

Why do journalists make great copywriters?

You know how important it is to get your message across effectively (or you wouldn’t be reading this right now.) The bigger impact you make, the better you do business. Copywriters with a background in journalism are brilliantly positioned to help. Looking to my own experience, I’d say my success ... Read more

Hampshire copywriters – hello, Google!

I'm writing this blog as an exercise in creating website copy that is search-engine-friendly for place names. I want to show how you can blend the key phrases your customers are Googling into natural content. For example, you may wish your website to be found by people searching for 'wedding ... Read more

Persuasive copy: the power of three

I wonder if you caught an entertaining piece in Metro recently about the 'power of three'? It is well worth some thought if you need to write persuasive copy for your business or if you're doing some public speaking. Writers have long deployed 'threes' to build up an argument: think ... Read more

Why you need a copywriter – the 3Cs

I was chatting to a client recently who wanted to know what hiring a copywriter could bring to her company, when they knew their business so well they had far more expertise than me. Fair point, but my answer is that it is because I am an outsider that I ... Read more

How to write a great Call to Action

It's one of the fundamentals of website copywriting that you need a good Call to Action – a few words that actually entice your target customers to do something. This might be to ring you, buy now or sign up for your newsletter. If you don't ask them to take ... Read more
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