Reading this weekend’s obituaries of Geoffrey Howe it is clear how he will be remembered best – as “Thatcher’s assassin.” Once Margaret Thatcher’s close Cabinet ally, he turned on her in a resignation speech famous for its deadly venom.
I was a political editor at Westminster in 1990, and I ...
What could bright, effective copywriting do for your company? Well, help you sell more, show yourself at your very best and give your clients great reasons to hire you.
These recent testimonials show how happy our clients are … could you be next?
“The work you created was amazing and ...
My last blog outlined some compelling reasons why hiring a journalist for your copywriting makes such good sense.
To recap in a nutshell: journalists are versatile. If you need bright, snappy copywriting, we can do it. If you need elegant, sophisticated prose, we can do it.
That’s the sales pitch over. ...
You know how important it is to get your message across effectively (or you wouldn’t be reading this right now.) The bigger impact you make, the better you do business.
Copywriters with a background in journalism are brilliantly positioned to help. Looking to my own experience, I’d say my success ...
I wonder if you caught an entertaining piece in the press about the 'power of three'? It is well worth some thought if you need to write persuasive copy for your business or if you're doing some public speaking.
Writers have long deployed 'threes' to build up an argument: think ...
I’ve been working with a very well-established firm of executive coaches in London; leadership development experts who are uncannily good at what they do. They're not horse whisperers but people whisperers, called in by crippled corporates to challenge and inspire employees so that they seize their potential and transform ...