Hands up if you like boring, badly paid work. Thought not. Hands up if you’d rather attract enjoyable and lucrative work.
I thought so. But sometimes you plough through tedious projects because they’re all that seem to come your way. And you wonder why you’re not getting more fun, well ...
It’s the real thing. The future’s Orange. Every little helps. Shoulda gone to ... Behind all these famous slogans is a great copywriter. But copywriters do more than come up with catchy taglines. So if you think you might need a copywriter but you’re not quite sure what they ...
Your company’s annual report is your once-a-year chance to tell your story to the world.
The same message will be going out to a very wide audience – your customers, shareholders, Board and your staff, not to forget suppliers, lenders, regulators and the good old media.
Your annual report should be ...
How many times have you opened an email and it’s so long you can’t be bothered to read it?
Another one just takes ten seconds, so that’s it, that’s the one you choose.
Emails are an indelible part of our daily lives.
In 2015, the number of emails sent and received per ...
Copywriting for the travel industry
The travel industry is always great fun to write for, using evocative language to persuade people to make their travel dreams come true. Whether it’s describing a luxurious trip of a lifetime or convincing them to buy travel insurance, there’s plenty of material to work ...
Beautifully crafted brochures espousing core values, state-of-the-art videos produced to capture the essence of the place, laborious funding applications, eye-catching websites, cleverly written adverts … the world of education today is a far cry from the schools many of us attended.
From nurseries to universities, the sector has an imperative ...