These are fantastic companies that are world leaders in their sectors, with great stories of achievement. They were stumped, however, when it came to filling out the daunting 30-page entry form. What they needed was a professional awards writer to tell their story in a compelling, focused way Continue reading
I wonder if ‘delighted’ is getting a bit too overused. It’s an easy, feelgood word to slip in to conversation, emails and our marketing, but perhaps it has become a cliché. Continue reading
We wish we knew the secret to writing proposals that will guarantee you get the contract every time, but we can’t.
We can’t, because you can never second-guess exactly what every potential client is looking for. As copywriters we can, however, give you a really good guide to some essentials, as well as mistakes to avoid. Continue reading
With democracy being the story of the day (albeit a nationwide case of severe low turnout), I’m canvassing opinion on what you actually want from a copywriter.
Once I know what people need, I can make sure we provide it. So it’s not a case of soul searching, more about concentrating effort in the right areas. Continue reading