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Questions your copywriter should ask you

Passing your website or brochure copy over to a copywriter may be a great weight off your mind, but it’s important to make sure they have all the information they need. After all, you want content that will put your competition firmly in the shade. A copywriter needs to understand…
May 15, 2017
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A Day in the Life – Lesley Hussell

I may have swapped the frenetic activity of Fleet Street for the beautiful Hampshire countryside but some things never change at the start of my working day.  The first thing I always do is check the news headlines. It’s an old habit from my life as a journalist, but also…
March 15, 2017
questions to ask copywritercopywritingcopywriter

9 questions to ask when choosing a copywriter

You’ve already made the brilliant decision to use a copywriter (haven’t you?? If not, read this first). Now, how do you get the most out of your investment by choosing a copywriter who will bring some whizz to your website or pizzazz to your press release? There are plenty of…
January 25, 2017
what is a copywriterUncategorizedcopywritingcopywriter

What is a copywriter?

It’s the real thing. The future’s Orange. Every little helps. Shoulda gone to ... Behind all these famous slogans is a great copywriter. But copywriters do more than come up with catchy taglines. So if you think you might need a copywriter but you’re not quite sure what they do,…
November 2, 2016