Cirios are a Mexican fish farm producing succulent luxury fish for America’s finest chefs. The fish are created in a unique land-based seawater aquaculture facility. Their aim is for their fish to live happily and grow stress and disease-free, with minimum handling.
In a nutshell, Seafood produced as everyone should, putting the planet first.
Editing Edge created a serious of adverts for Cirios to go into upmarket US culinary magazines.
Cirios needed to create a series of adverts that would appeal to the high-end US restaurants, demonstrating the quality of their fish and innovative production methods whilst highlighting how they are committed to protecting the environment.
We had to work across international boundaries and languages, with the crew in Mexico, graphic designers in Norway (chosen because of their fishing industry marketing expertise) … and, of course, writing for the U.S. market.
Collaborating with a team whose first language was Spanish or Norwegian had its own set of challenges but luckily their English was excellent.